Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Hubspot Inc (HUBS)

589 + Investors. Track Smart Money conviction in HUBS. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -81
Streak
5Q ▼
Buyers last Q
44%

Smart Money Signals — HUBS

Based on 597 hedge funds · latest filing: 2026 Q2 · updated quarterly

📉

Selling streak — 5 quarters in a row

last 6Q
For 5 consecutive quarters, more hedge funds reduced or closed their HUBS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 77% of 3.0Y peak

77% of all-time peak
597 funds currently hold this stock — 77% of the 3.0-year high of 780 funds (reached 2025 Q1). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 23% fewer funds vs a year ago

fund count last 6Q
179 fewer hedge funds hold HUBS compared to a year ago (-23% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠

More sellers than buyers — 44% buying

329 buying417 selling
Last quarter: 417 funds reduced or exited vs 329 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-15 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 114 → 137 → 121 → 106. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

60% of holders stayed for 2+ years

■ 60% conviction (2yr+) ■ 19% medium ■ 22% new
356 out of 597 hedge funds have held HUBS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares +26%, value -22%

Value
-21%
Shares
+26%
Last quarter: funds added +26% more shares while total portfolio value only changed -22%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
➡️

Steady discovery — ~106 new funds/quarter

106 → 114 → 137 → 121 → 106 new funds/Q
New funds entering each quarter: 114 → 137 → 121 → 106. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 64% veterans vs 24% newcomers

■ 64% veterans ■ 12% 1-2yr ■ 24% new
Entry-cohort mix of 634 holders: 408 (64%) are 2+ year veterans, 75 entered 1–2 years ago, and 151 (24%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 54% AUM from top-100 funds

54% from top-100 AUM funds
65 of 595 holders are among the 100 largest funds by AUM, controlling 54% of total institutional value in HUBS. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
2.7
out of 10
Low Exit Risk
Exit risk score 2.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — HUBS

In 2026 Q2, 329 hedge funds were net buyers of HUBS (106 opened a new position, 223 added to an existing one), while 417 reduced or exited (230 trimmed, 187 sold completely) — a 44% buyer ratio, indicating roughly balanced activity. This extends a 5-quarter selling streak, suggesting sustained institutional caution. 54% of total institutional value in HUBS is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -81 funds (more exits than new entries). Total institutional holders: 597.

Hedge Fund Ownership: HUBS

How many hedge funds hold HUBS — quarterly history vs. share price
Quarterly hedge fund ownership of HUBS vs. share price

Market Analysis: HUBS

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: HUBS

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Hubspot Inc (HUBS) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much HUBS has moved relative to its sector benchmark (XLK) since the 2026 Q3 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End September 30, 2026 · 39d ago
HUBS
-2.1%
XLK
-15.8%

HUBS outperformed XLK by +13.7% since September 30, 2026.

Since 13F Filing Date November 14, 2026 · -6d ago
HUBS
+0.0%
XLK
+0.0%

Since the filing became public, HUBS outperformed XLK by +0.0% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

24 top-rated funds 0 high-conviction
Consensus
6.1
/ 10
breadth
×
Elite
1.6
/ 10
conviction
Hedge Fund Positioning: HUBS
2026 Q3 Stats Unlock in 11 days 589 + Investors

Track Smart Money conviction in HUBS. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 589 678 -13.13%
13F Shares 51M 49M 4.4%
Total Value $8.43B $10.88B -22.5%
New Positions 104 121 -17
Increased Positions 216 290 -74
Closed Positions 191 185 +6
Reduced Positions 213 178 +35
Total Calls 18 15 20.0%
Total Puts 21 17 23.53%
PUT/CALL Ratio 1.17 1.13 Neutral

Statistics: HUBS

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Valuation Measures Data as of: --

Market Cap --
Enterprise Value --
Trailing P/E --
Forward P/E --
PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q2)

589 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in HUBS. Verified SEC 13F-HR filings.

QUARTER:
Top 25 HUBS holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 RDST Capital LLC 5.01% 331,796 $60.6M
2 Spyglass Capital Management LLC 3.67% 371,365 $67.8M
3 Generali Investments Towarzystwo Funduszy Inwestycyjnych 1.76% 24,000 $4.4M
4 Nano Cap New Millennium Growth Fund L P 1.16% 8,250 $1.5M
5 Tejara Capital Ltd 1.12% 14,960 $2.7M
6 State of Michigan Retirement System 0.96% 1,188,887 $217.0M
7 Bluebird Wealth Management LLC 0.88% 5,554 $1.0M
8 Edmond de Rothschild Holding S.A. 0.85% 354,042 $64.6M
9 Ardmore Road Asset Management LP 0.82% 76,900 $14.0M
10 Maytus Capital Management, LLC 0.80% 28,000 $5.1M
11 Invenomic Capital Management LP 0.71% 65,146 $11.9M
12 FORA Capital, LLC 0.66% 52,742 $9.6M
13 Alight Capital Management LP 0.51% 20,000 $3.7M
14 Gilder Gagnon Howe & Co LLC 0.51% 270,150 $49.3M
15 Lavelle Capital LP 0.50% 6,388 $1.2M
16 Provident Living Financial Services, Inc. 0.47% 2,606 $476K
17 Washington Capital Management, Inc 0.45% 3,770 $688K
18 Dark Forest Capital Management LP 0.44% 37,034 $6.8M
19 Quantedge Capital Pte Ltd 0.43% 3,120 $569K
20 Entropy Technologies, LP 0.42% 57,493 $10.5M
21 Claro Advisors Inc. 0.40% 20,974 $3.8M
22 Armistice Capital, LLC 0.40% 178,047 $32.5M
23 Freestone Grove Partners LP 0.39% 330,241 $60.3M
24 Millington Securities, LLC 0.33% 4,934 $1.2M
25 One Way Holdings LLC 0.33% 37,445 $6.8M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

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Frequently Asked Questions — Hubspot Inc (HUBS)

What does the Smart Money Trend signal show for HUBS?

Selling streak — 5 quarters in a row: For 5 consecutive quarters, more hedge funds reduced or closed their HUBS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for HUBS?

More sellers than buyers — 44% buying: Last quarter: 417 funds reduced or exited vs 329 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for HUBS holders?

Elite ownership — 54% AUM from top-100 funds: 65 of 595 holders are among the 100 largest funds by AUM, controlling 54% of total institutional value in HUBS. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held HUBS?

60% of holders stayed for 2+ years: 356 out of 597 hedge funds have held HUBS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Hubspot Inc (HUBS) following the 2026 Q3 hedge fund 13F filings?

As of today, HUBS has moved +0.0% since the 2026 Q3 13F filing date (November 14, 2026), compared to +0.0% for the XLK sector ETF — an outperformance of +0.0%. Since the quarter end (September 30, 2026), HUBS has gained -2.1% vs -15.8% for XLK. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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