Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

HUBSPOT INC (HUBS)

733 + Investors. Track Smart Money conviction in HUBS. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -19
Streak
3Q ▼
Buyers last Q
48%

Smart Money Signals — HUBS

Based on 703 hedge funds · latest filing: 2025 Q4 · updated quarterly

📉

Selling streak — 3 quarters in a row

last 6Q
For 3 consecutive quarters, more hedge funds reduced or closed their HUBS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 94% of 3.0Y peak

94% of all-time peak
703 funds currently hold this stock — 94% of the 3.0-year high of 750 funds (reached 2024 Q2). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 5% fewer funds vs a year ago

fund count last 6Q
36 fewer hedge funds hold HUBS compared to a year ago (-5% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠

More sellers than buyers — 48% buying

377 buying404 selling
Last quarter: 404 funds reduced or exited vs 377 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
📈

More new buyers each quarter (+20 vs last Q)

new funds entering per quarter
Funds opening a new HUBS position: 112 → 102 → 109 → 129. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

61% of holders stayed for 2+ years

61% conviction (2yr+) 18% medium 20% new
430 out of 703 hedge funds have held HUBS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares +2%, value -17%

Value
-17%
Shares
+1%
Last quarter: funds added +2% more shares while total portfolio value only changed -17%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

128 → 112 → 102 → 109 → 129 new funds/Q
New funds entering each quarter: 112 → 102 → 109 → 129. A growing number of institutions are discovering HUBS each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 64% of holders stayed 2+ years

64% veterans 11% 1-2yr 25% new
Of 733 current holders: 472 (64%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆

Elite ownership — 54% AUM from top-100 funds

54% from top-100 AUM funds
48 of 703 holders are among the 100 largest funds by AUM, controlling 54% of total institutional value in HUBS. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.3
out of 10
Low Exit Risk
Exit risk score 3.3/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Hedge Fund Ownership: HUBS

How many hedge funds hold HUBS — quarterly history vs. share price
Quarterly hedge fund ownership of HUBS vs. share price

Market Analysis: HUBS

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: HUBS

-- --
Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

90 top-rated funds 4 high-conviction
Consensus
8.5
/ 10
breadth
×
Elite
2.9
/ 10
conviction
Hedge Fund Positioning: HUBS
2026 Q1 Stats Unlock in 21 days 733 + Investors

Track Smart Money conviction in HUBS. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 733 762 -3.81%
13F Shares 48M 47M 1.66%
Total Value $17.15B $20.76B -17.35%
New Positions 130 111 +19
Increased Positions 305 346 -41
Closed Positions 154 130 +24
Reduced Positions 293 302 -9
Total Calls 19 21 -9.52%
Total Puts 17 21 -19.05%
PUT/CALL Ratio 0.89 1.0 Neutral

Statistics: HUBS

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
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Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
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Return on Assets (ttm) --
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Institutional Holders (2026 Q1)

733 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in HUBS. Verified SEC 13F-HR filings.

Top 25 institutional holders of HUBS — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Generali Investments Towarzystwo Funduszy Inwestycyjnych 1.88% 14,900 $3.6M
2 Claro Advisors Inc. 0.73% 24,928 $6.1M
3 Pictet Asset Management Holding SA 0.56% 2,188,191 $534.0M
4 WASHINGTON CAPITAL MANAGEMENT, INC 0.51% 2,460 $600K
5 NORRIS PERNE & FRENCH LLP/MI 0.38% 23,179 $5.7M
6 High Net Worth Advisory Group LLC 0.37% 6,420 $1.6M
7 CHIRON CAPITAL MANAGEMENT, LLC 0.35% 1,400 $342K
8 Quantum Private Wealth, LLC 0.30% 3,935 $961K
9 Y-Intercept (Hong Kong) Ltd 0.29% 63,692 $15.5M
10 GraniteShares Advisors LLC 0.27% 1,510 $369K
11 Intellectus Partners, LLC 0.23% 4,542 $1.1M
12 Linden Thomas Advisory Services, LLC 0.22% 9,316 $2.3M
13 Oak Thistle LLC 0.22% 9,189 $2.2M
14 Bayforest Capital Ltd 0.21% 774 $189K
15 FIDEURAM - INTESA SANPAOLO PRIVATE BANKING S.P.A. 0.18% 21,542 $5.3M
16 WINCAP FINANCIAL LLC 0.18% 1,115 $272K
17 BW Gestao de Investimentos Ltda. 0.16% 20,150 $4.9M
18 Mayflower Financial Advisors, LLC 0.15% 5,108 $1.2M
19 Ridgewood Investments LLC 0.15% 1,476 $360K
20 Fortis Capital Advisors, LLC 0.14% 4,367 $1.1M
21 Values First Advisors, Inc. 0.13% 1,023 $250K
22 Family Investment Center, Inc. 0.12% 2,500 $610K
23 FNY Investment Advisers, LLC 0.10% 922
24 DGS Capital Management, LLC 0.07% 1,829 $446K
25 STRS OHIO 0.07% 67,716 $16.5M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — HUBSPOT INC (HUBS)

What does the Smart Money Trend signal show for HUBS?

Selling streak — 3 quarters in a row: For 3 consecutive quarters, more hedge funds reduced or closed their HUBS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for HUBS?

More sellers than buyers — 48% buying: Last quarter: 404 funds reduced or exited vs 377 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for HUBS holders?

Elite ownership — 54% AUM from top-100 funds: 48 of 703 holders are among the 100 largest funds by AUM, controlling 54% of total institutional value in HUBS. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held HUBS?

61% of holders stayed for 2+ years: 430 out of 703 hedge funds have held HUBS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.