Harley Davidson Inc (HOG): Hedge Fund Ownership & Smart Money Signals (Q1 2026)

Q: Is it too late to buy Harley Davidson Inc (HOG) following the 2026 Q1 hedge fund 13F filings?

As of today, HOG has moved +2.3% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.9% for the XLY sector ETF — an outperformance of +0.4%. Since the quarter end (March 31, 2026), HOG gained +26.4% vs +8.9% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Harley Davidson Inc (HOG)

391 + Investors. Track Smart Money conviction in HOG. See who's accumulating, reducing, or initiating positions.

Smart Money Signals — HOG

Based on 392 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q

For 1 consecutive quarter, more hedge funds added HOG than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

🏔️

At the ownership peak (95% of max)

95% of all-time peak

392 hedge funds hold HOG right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.

〰️

Stable — ownership unchanged year-over-year

fund count last 6Q

The number of hedge funds holding HOG is almost the same as a year ago (+5 funds, +1% change). No significant rush to buy or sell — institutional backing is holding steady.

🟡

Slight buying edge — 57% buying

222 buying166 selling

Last quarter: 222 funds bought or added vs 166 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

📈

More new buyers each quarter (+8 vs last Q)

new funds entering per quarter

Funds opening a new HOG position: 56 → 53 → 69 → 77. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.

🔒

69% of holders stayed for 2+ years

■ 69% conviction (2yr+) ■ 16% medium ■ 15% new

270 out of 392 hedge funds have held HOG for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

📈

Growing discovery — still being found

60 → 56 → 53 → 69 → 77 new funds/Q

New funds entering each quarter: 56 → 53 → 69 → 77. A growing number of institutions are discovering HOG each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.

🏛️

Veteran-anchored — 73% veterans vs 17% newcomers

■ 73% veterans ■ 9% 1-2yr ■ 17% new

Entry-cohort mix of 413 holders: 303 (73%) are 2+ year veterans, 38 entered 1–2 years ago, and 72 (17%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.

✅

Strong quality — 39% AUM from major funds

39% from top-100 AUM funds

49 of 388 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

3.1

out of 10

Low Exit Risk

Exit risk score 3.1/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Metric	All 13F Filers (2026 Q1)	Prior (2025 Q4)	Change
Funds Holding	391	386	1.3%
13F Shares	108M	112M	-3.33%
Total Value	$2.05B	$2.28B	-10.16%
New Positions	77	69	+8
Increased Positions	136	108	+28
Closed Positions	72	78	-6
Reduced Positions	92	145	-53
Total Calls	11	13	-15.38%
Total Puts	13	16	-18.75%
PUT/CALL Ratio	1.18	1.23	Neutral

Metric

All 13F Filers (2026 Q1)

Prior (2025 Q4)

Change

Funds Holding

391

386

1.3%

13F Shares

108M

112M

-3.33%

Total Value

$2.05B

$2.28B

-10.16%

New Positions

Increased Positions

136

108

+28

Closed Positions

-6

Reduced Positions

145

-53

Total Calls

-15.38%

Total Puts

-18.75%

PUT/CALL Ratio

1.18

1.23

Neutral

Institutional Holders (2026 Q1)

391 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in HOG. Verified SEC 13F-HR filings.

QUARTER:

FILTER:All New Added To Reduced No Change | Overweight >5%

Top 25 HOG holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
#	Investor	% of Portfolio	Shares	Mkt Value
1	Gate City Capital Management, LLC	17.86%	2,269,416	$45.9M
2	FIFTHDELTA Ltd	5.94%	2,130,300	$43.1M
3	Third Avenue Management LLC	4.80%	1,462,670	$29.6M
4	Aegis Financial Corp	4.77%	1,369,000	$27.7M
5	Donald Smith & CO., INC.	3.64%	10,016,874	$202.5M
6	Pine Valley Investments Ltd Liability Co	2.11%	2,278,237	$46.1M
7	Robinson Value Management, Ltd.	1.79%	158,986	$3.2M
8	Villanova Investment Management Co LLC	1.42%	68,530	$1.4M
9	Factorial Partners, LLC	0.80%	54,404	$1.1M
10	Thomist Capital Management, LP	0.77%	140,600	$2.8M
11	Mork Capital Management, LLC	0.72%	50,000	$1.0M
12	VARCOV Co.	0.69%	92,012	$1.9M
13	Darwins River Capital, LP	0.56%	51,361	$1.0M
14	EntryPoint Capital, LLC	0.43%	72,343	$1.5M
15	PDT Partners, LLC	0.43%	356,264	$7.2M
16	Pine Valley Investments Ltd Liability Co	0.34%	370,700	$7.5M
17	Twelve Points Wealth Management LLC	0.31%	69,073	$1.4M
18	Bayesian Capital Management, LP	0.30%	12,251	$248K
19	Bridgeway Capital Management, LLC	0.28%	698,071	$14.1M
20	Hussman Strategic Advisors, INC.	0.28%	63,000	$1.3M
21	Taproot Management LP	0.25%	65,278	$1.3M
22	Night Squared LP	0.22%	74,460	$1.5M
23	Crawford Fund Management, LLC	0.20%	50,500	$1.0M
24	Gallacher Capital Management LLC	0.18%	23,091	$467K
25	Money Concepts Capital Corp	0.13%	112,833	$2.3M

Investor	Ownership History	% of Portfolio	Prev %	Rank	Conviction	Avg Buy Price	13F Score™ 3Y / 7Y	Sell Timing	Shares	Mkt Value	Change	Change %	Source	Quarter	Filed

Frequently Asked Questions — Harley Davidson Inc (HOG)

What does the Smart Money Trend signal show for HOG?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added HOG than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for HOG?

Slight buying edge — 57% buying: Last quarter: 222 funds bought or added vs 166 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for HOG holders?

Strong quality — 39% AUM from major funds: 49 of 388 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held HOG?

69% of holders stayed for 2+ years: 270 out of 392 hedge funds have held HOG for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Harley Davidson Inc (HOG) following the 2026 Q1 hedge fund 13F filings?

As of today, HOG has moved +2.3% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.9% for the XLY sector ETF — an outperformance of +0.4%. Since the quarter end (March 31, 2026), HOG has gained +26.4% vs +8.9% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

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Harley Davidson Inc (HOG)

Smart Money Signals — HOG

Buying streak — 1 quarter in a row

At the ownership peak (95% of max)

Stable — ownership unchanged year-over-year

Slight buying edge — 57% buying

More new buyers each quarter (+8 vs last Q)

69% of holders stayed for 2+ years

Growing discovery — still being found

Veteran-anchored — 73% veterans vs 17% newcomers

Strong quality — 39% AUM from major funds

Institutional Sentiment Summary — HOG

Hedge Fund Ownership: HOG

Market Analysis: HOG

Analyst Price Targets

Analyst Recommendations

Stock Performance

Company Profile: HOG

Is It Too Late to Buy Harley Davidson Inc (HOG) Based on Hedge Fund 13F Filings?

Hedge Fund Positioning: HOG

Statistics: HOG

Valuation Measures Data as of: --

Financial Highlights

Institutional Holders (2026 Q1)

Frequently Asked Questions — Harley Davidson Inc (HOG)

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