Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Honest Co Inc (HNST)

145 + Investors. Track Smart Money conviction in HNST. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -6
Streak
1Q ▼
Buyers last Q
60%

Smart Money Signals — HNST

Based on 146 hedge funds · latest filing: 2026 Q2 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their HNST positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 78% of 3.0Y peak

78% of all-time peak
146 funds currently hold this stock — 78% of the 3.0-year high of 187 funds (reached 2024 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 13% fewer funds vs a year ago

fund count last 6Q
22 fewer hedge funds hold HNST compared to a year ago (-13% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟢

More buyers than sellers — 60% buying

96 buying65 selling
Last quarter: 96 funds were net buyers (21 opened a brand new position + 75 added to an existing one). Only 65 were sellers (38 trimmed + 27 sold completely). A clear majority buying is a strong confirmation signal.
⚠️

Fewer new buyers each quarter (-14 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 21 → 23 → 35 → 21. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

47% of holders stayed for 2+ years

■ 47% conviction (2yr+) ■ 29% medium ■ 23% new
69 out of 146 hedge funds have held HNST for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💰

Value +31% but shares only +5% — price-driven

Value
+31%
Shares
+4%
Last quarter: the total dollar value of institutional holdings rose +31%, but actual share count only changed +5%. The gap is explained by the stock's price rising — not new buying. Strong value growth with weak share growth means the rally is price momentum, not fresh institutional demand.
📈

Growing discovery — still being found

25 → 21 → 23 → 35 → 21 new funds/Q
New funds entering each quarter: 21 → 23 → 35 → 21. A growing number of institutions are discovering HNST each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 57% veterans vs 24% newcomers

■ 57% veterans ■ 19% 1-2yr ■ 24% new
Entry-cohort mix of 152 holders: 86 (57%) are 2+ year veterans, 29 entered 1–2 years ago, and 37 (24%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 53% AUM from top-100 funds

53% from top-100 AUM funds
43 of 146 holders are among the 100 largest funds by AUM, controlling 53% of total institutional value in HNST. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
2.5
out of 10
Low Exit Risk
Exit risk score 2.5/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — HNST

In 2026 Q2, 96 hedge funds were net buyers of HNST (21 opened a new position, 75 added to an existing one), while 65 reduced or exited (38 trimmed, 27 sold completely) — a 60% buyer ratio, indicating clear institutional accumulation. 53% of total institutional value in HNST is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -6 funds (more exits than new entries). Total institutional holders: 146.

Hedge Fund Ownership: HNST

How many hedge funds hold HNST — quarterly history vs. share price
Quarterly hedge fund ownership of HNST vs. share price

Market Analysis: HNST

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: HNST

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Loading signal freshness…
Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

7 top-rated funds 0 high-conviction
Consensus
3.9
/ 10
breadth
×
Elite
0.3
/ 10
conviction
Hedge Fund Positioning: HNST
145 + Investors

Track Smart Money conviction in HNST. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 145 152 -4.61%
13F Shares 52M 50M 4.73%
Total Value $192M $146M 31.23%
New Positions 21 35 -14
Increased Positions 73 49 +24
Closed Positions 28 22 +6
Reduced Positions 37 48 -11
Total Calls 3 3 -
Total Puts 3 3 -
PUT/CALL Ratio 1.0 1.0 Neutral

Statistics: HNST

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Financial Highlights

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Institutional Holders (2026 Q2)

145 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in HNST. Verified SEC 13F-HR filings.

QUARTER:
Top 25 HNST holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Mak Capital One LLC 2.45% 4,776,088 $17.5M
2 Green Alpha Advisors, LLC 0.73% 298,272 $1.1M
3 ArrowMark Colorado Holdings LLC 0.45% 2,923,546 $10.7M
4 Echo Wealth Management, LLC 0.42% 226,099 $828K
5 Portolan Capital Management, LLC 0.24% 1,740,146 $6.4M
6 nVerses Capital, LLC 0.10% 17,305 $63K
7 Knights of Columbus Asset Advisors LLC 0.10% 518,485 $1.9M
8 EntryPoint Capital, LLC 0.04% 20,570 $60K
9 Numerai GP LLC 0.03% 101,527 $372K
10 Inspire Investing, LLC 0.03% 185,029 $677K
11 Abel Hall, LLC 0.01% 21,225 $78K
12 Atom Investors LP 0.01% 34,389 $126K
13 Quantbot Technologies LP 0.01% 76,097 $279K
14 Bridgeway Capital Management, LLC 0.01% 140,000 $512K
15 XTX Topco Ltd 0.01% 185,235 $678K
16 Twin Lakes Capital Management, LLC 0.01% 6,008 $22K
17 Caitong International Asset Management Co., Ltd 0.01% 16,736 $61K
18 Armistice Capital, LLC 0.01% 175,900 $644K
19 Root Financial Partners, LLC 0.01% 54,949 $201K
20 State of Wyoming 0.01% 20,524 $75K
21 Two Sigma Securities, LLC 0.01% 18,453 $68K
22 Voleon Capital Management LP 0.01% 81,240 $297K
23 Tudor Investment Corp Et Al 0.00% 935,671 $3.4M
24 ExodusPoint Capital Management, LP 0.00% 195,199 $714K
25 Marshall Wace, LLP 0.00% 1,437,242 $5.3M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Honest Co Inc (HNST)

What does the Smart Money Trend signal show for HNST?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their HNST positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for HNST?

More buyers than sellers — 60% buying: Last quarter: 96 funds were net buyers (21 opened a brand new position + 75 added to an existing one). Only 65 were sellers (38 trimmed + 27 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for HNST holders?

Elite ownership — 53% AUM from top-100 funds: 43 of 146 holders are among the 100 largest funds by AUM, controlling 53% of total institutional value in HNST. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held HNST?

47% of holders stayed for 2+ years: 69 out of 146 hedge funds have held HNST for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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