Honest Co Inc (HNST) Hedge Fund Ownership (Q2 2026)

Honest Co Inc (HNST)

145 + Investors. Track Smart Money conviction in HNST. See who's accumulating, reducing, or initiating positions.

Smart Money Signals — HNST

Based on 146 hedge funds · latest filing: 2026 Q2 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q

For 1 consecutive quarter, more hedge funds reduced or closed their HNST positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

📊

High ownership — 78% of 3.0Y peak

78% of all-time peak

146 funds currently hold this stock — 78% of the 3.0-year high of 187 funds (reached 2024 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.

📉

Outflows — 13% fewer funds vs a year ago

fund count last 6Q

22 fewer hedge funds hold HNST compared to a year ago (-13% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.

🟢

More buyers than sellers — 60% buying

96 buying65 selling

Last quarter: 96 funds were net buyers (21 opened a brand new position + 75 added to an existing one). Only 65 were sellers (38 trimmed + 27 sold completely). A clear majority buying is a strong confirmation signal.

⚠️

Fewer new buyers each quarter (-14 vs last Q)

new funds entering per quarter

Funds opening this position for the first time: 21 → 23 → 35 → 21. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.

🔒

47% of holders stayed for 2+ years

■ 47% conviction (2yr+) ■ 29% medium ■ 23% new

69 out of 146 hedge funds have held HNST for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

💰

Value +31% but shares only +5% — price-driven

Value

+31%

+4%

Last quarter: the total dollar value of institutional holdings rose +31%, but actual share count only changed +5%. The gap is explained by the stock's price rising — not new buying. Strong value growth with weak share growth means the rally is price momentum, not fresh institutional demand.

📈

Growing discovery — still being found

25 → 21 → 23 → 35 → 21 new funds/Q

New funds entering each quarter: 21 → 23 → 35 → 21. A growing number of institutions are discovering HNST each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.

🏛️

Veteran-anchored — 57% veterans vs 24% newcomers

■ 57% veterans ■ 19% 1-2yr ■ 24% new

Entry-cohort mix of 152 holders: 86 (57%) are 2+ year veterans, 29 entered 1–2 years ago, and 37 (24%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.

🏆

Elite ownership — 55% AUM from top-100 funds

55% from top-100 AUM funds

43 of 146 holders are among the 100 largest funds by AUM, controlling 55% of total institutional value in HNST. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

2.5

out of 10

Low Exit Risk

Exit risk score 2.5/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Metric	All 13F Filers (2026 Q2)	Prior (2026 Q1)	Change
Funds Holding	145	152	-4.61%
13F Shares	52M	50M	4.73%
Total Value	$192M	$146M	31.23%
New Positions	21	35	-14
Increased Positions	73	49	+24
Closed Positions	28	22	+6
Reduced Positions	37	48	-11
Total Calls	3	3	-
Total Puts	3	3	-
PUT/CALL Ratio	1.0	1.0	Neutral

Metric

All 13F Filers (2026 Q2)

Prior (2026 Q1)

Change

Funds Holding

145

152

-4.61%

13F Shares

52M

50M

4.73%

Total Value

$192M

$146M

31.23%

New Positions

-14

Increased Positions

+24

Closed Positions

Reduced Positions

-11

Total Calls

Total Puts

PUT/CALL Ratio

1.0

Neutral

Institutional Holders (2026 Q3)

145 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in HNST. Verified SEC 13F-HR filings.

QUARTER:

2026 Q3 filings are still coming in. Only funds that have filed so far are shown — top holders may not have reported yet. Full 13F data typically settles by ~50 days after quarter-end.

FILTER:All New Added To Reduced No Change | Overweight >5%

Top 25 HNST holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
#	Investor	% of Portfolio	Shares	Mkt Value
1	Green Alpha Advisors, LLC	1.35%	387,992	$2.0M
2	Echo Wealth Management, LLC	0.42%	166,969	$857K
3	Thompson Davis & CO., INC.	0.30%	87,700	$450K
4	Olympiad Research LP	0.18%	26,971	$138K
5	Knights of Columbus Asset Advisors LLC	0.13%	520,924	$2.7M
6	Dynamic Technology Lab Private Ltd	0.12%	94,912	$487K
7	State of Wyoming	0.05%	120,765	$620K
8	Inspire Investing, LLC	0.03%	123,079	$631K
9	Abel Hall, LLC	0.02%	21,237	$109K
10	Caitong International Asset Management Co., Ltd	0.01%	27,702	$142K
11	American Century Companies Inc	0.01%	4,205,238	$21.6M
12	Root Financial Partners, LLC	0.01%	50,077	$257K
13	Jasper Ridge Partners, L.P.	0.01%	43,532	$223K
14	Y-Intercept (Hong Kong) Ltd	0.00%	43,507	$223K
15	Los Angeles Capital Management LLC	0.00%	208,312	$1.1M
16	Strs Ohio	0.00%	177,900	$913K
17	First National Trust Co	0.00%	18,000	$92K
18	WINTON GROUP Ltd	0.00%	11,200	$57K
19	Harbour Investments, INC.	0.00%	27,763	$142K
20	Polen Capital Management LLC	0.00%	37,652	$193K
21	Prime Capital Investment Advisors, LLC	0.00%	38,113	$196K
22	Vise Technologies, Inc.	0.00%	44,272	$227K
23	Magnetar Financial LLC	0.00%	37,570	$193K
24	Focus Partners Wealth	0.00%	322,269	$1.7M
25	Renaissance Technologies LLC	0.00%	228,300	$1.2M

Investor	Ownership History	% of Portfolio	Prev %	Rank	Conviction	Avg Buy Price	13F Score™ 3Y / 7Y	Sell Timing	Shares	Mkt Value	Change	Change %	Source	Quarter	Filed

Frequently Asked Questions — Honest Co Inc (HNST)

What does the Smart Money Trend signal show for HNST?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their HNST positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for HNST?

More buyers than sellers — 60% buying: Last quarter: 96 funds were net buyers (21 opened a brand new position + 75 added to an existing one). Only 65 were sellers (38 trimmed + 27 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for HNST holders?

Elite ownership — 55% AUM from top-100 funds: 43 of 146 holders are among the 100 largest funds by AUM, controlling 55% of total institutional value in HNST. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held HNST?

47% of holders stayed for 2+ years: 69 out of 146 hedge funds have held HNST for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Market Cap	--
Enterprise Value	--
Trailing P/E	--
Forward P/E	--
PEG Ratio (5yr expected)	--
Price/Sales (ttm)	--
Price/Book (mrq)	--
Enterprise Value/Revenue	--
Enterprise Value/EBITDA	--
Beta (5Y Monthly)	--
Short Ratio (Days to Cover)	--
Short % of Float	--

Profit Margin	--
Return on Assets (ttm)	--
Return on Equity (ttm)	--

Revenue (ttm)	--
Net Income Avi to Common (ttm)	--
Diluted EPS (ttm)	--
Total Cash (mrq)	--
Total Debt/Equity (mrq)	--
Levered Free Cash Flow (ttm)	--

Honest Co Inc (HNST)

Smart Money Signals — HNST

Selling streak — 1 quarter in a row

High ownership — 78% of 3.0Y peak

Outflows — 13% fewer funds vs a year ago

More buyers than sellers — 60% buying

Fewer new buyers each quarter (-14 vs last Q)

47% of holders stayed for 2+ years

Value +31% but shares only +5% — price-driven

Growing discovery — still being found

Veteran-anchored — 57% veterans vs 24% newcomers

Elite ownership — 55% AUM from top-100 funds

Institutional Sentiment Summary — HNST

Hedge Fund Ownership: HNST

Market Analysis: HNST

Analyst Price Targets

Analyst Recommendations

Stock Performance

Company Profile: HNST

Hedge Fund Positioning: HNST

Statistics: HNST

Valuation Measures Data as of: --

Financial Highlights

Institutional Holders (2026 Q3)

Frequently Asked Questions — Honest Co Inc (HNST)

Welcome to 13Foresight!