Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Honest Co Inc (HNST)

149 + Investors. Track Smart Money conviction in HNST. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +12
Streak
1Q ▲
Buyers last Q
54%

Smart Money Signals — HNST

Based on 150 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds added HNST than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
📊

High ownership — 81% of 3.0Y peak

81% of all-time peak
150 funds currently hold this stock — 81% of the 3.0-year high of 186 funds (reached 2024 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 15% fewer funds vs a year ago

fund count last 6Q
27 fewer hedge funds hold HNST compared to a year ago (-15% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟡

Slight buying edge — 54% buying

83 buying72 selling
Last quarter: 83 funds bought or added vs 72 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
📈

More new buyers each quarter (+11 vs last Q)

new funds entering per quarter
Funds opening a new HNST position: 24 → 21 → 23 → 34. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

43% of holders stayed for 2+ years

■ 43% conviction (2yr+) ■ 32% medium ■ 25% new
65 out of 150 hedge funds have held HNST for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
📈

Growing discovery — still being found

31 → 24 → 21 → 23 → 34 new funds/Q
New funds entering each quarter: 24 → 21 → 23 → 34. A growing number of institutions are discovering HNST each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 54% of holders stayed 2+ years

■ 54% veterans ■ 20% 1-2yr ■ 26% new
Of 155 current holders: 84 (54%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
✅

Strong quality — 39% AUM from major funds

39% from top-100 AUM funds
37 of 150 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
2.7
out of 10
Low Exit Risk
Exit risk score 2.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — HNST

In 2026 Q1, 83 hedge funds were net buyers of HNST (34 opened a new position, 49 added to an existing one), while 72 reduced or exited (50 trimmed, 22 sold completely) — a 54% buyer ratio, indicating a slight buying edge. 39% of total institutional value in HNST is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: +12 funds (more new holders than closures). Total institutional holders: 150.

Hedge Fund Ownership: HNST

How many hedge funds hold HNST — quarterly history vs. share price
Quarterly hedge fund ownership of HNST vs. share price

Market Analysis: HNST

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: HNST

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Honest Co Inc (HNST) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much HNST has moved relative to its sector benchmark (XLP) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 78d ago
HNST
+22.8%
XLP
+4.4%

HNST outperformed XLP by +18.4% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 33d ago
HNST
+15.7%
XLP
+1.1%

Since the filing became public, HNST outperformed XLP by +14.6% .

Interpretation: The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

15 top-rated funds 0 high-conviction
Consensus
5.2
/ 10
breadth
×
Elite
0.5
/ 10
conviction
Hedge Fund Positioning: HNST
149 + Investors

Track Smart Money conviction in HNST. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 149 138 7.97%
13F Shares 50M 49M 0.92%
Total Value $146M $128M 14.54%
New Positions 33 23 +10
Increased Positions 48 49 -1
Closed Positions 22 31 -9
Reduced Positions 48 49 -1
Total Calls 3 3 -
Total Puts 3 3 -
PUT/CALL Ratio 1.0 1.0 Neutral

Statistics: HNST

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Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q1)

149 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in HNST. Verified SEC 13F-HR filings.

QUARTER:
Top 25 HNST holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Mak Capital One LLC 2.07% 4,776,088 $14.0M
2 Green Alpha Advisors, LLC 0.87% 301,292 $886K
3 Portolan Capital Management, LLC 0.48% 3,045,834 $9.0M
4 Mainstream Capital Management LLC 0.47% 236,061 $694K
5 Echo Wealth Management, LLC 0.31% 181,182 $533K
6 ArrowMark Colorado Holdings LLC 0.20% 2,548,546 $7.5M
7 EntryPoint Capital, LLC 0.12% 141,546 $416K
8 Nebula Research & Development LLC 0.05% 118,073 $601K
9 Atom Investors LP 0.05% 215,064 $632K
10 Inspire Investing, LLC 0.04% 174,670 $514K
11 Numerai GP LLC 0.03% 92,649 $272K
12 Caitong International Asset Management Co., Ltd 0.02% 37,567 $110K
13 Equity Wealth Partners, LLC 0.02% 10,087 $30K
14 Crawford Fund Management, LLC 0.02% 29,000 $85K
15 Abel Hall, LLC 0.01% 20,945 $62K
16 Hibernia Wealth Partners, LLC 0.01% 12,538 $37K
17 Amicus Financial Advisors, LLC 0.01% 11,340 $33K
18 Two Sigma Securities, LLC 0.01% 23,681 $70K
19 Twin Lakes Capital Management, LLC 0.01% 6,008 $18K
20 Root Financial Partners, LLC 0.01% 54,798 $161K
21 Bridgeway Capital Management, LLC 0.01% 125,000 $368K
22 Quantbot Technologies LP 0.01% 57,169 $168K
23 Marshall Wace, LLP 0.01% 1,921,143 $5.6M
24 ExodusPoint Capital Management, LP 0.00% 126,528 $372K
25 Jasper Ridge Partners, L.P. 0.00% 43,532 $128K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Honest Co Inc (HNST)

What does the Smart Money Trend signal show for HNST?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added HNST than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for HNST?

Slight buying edge — 54% buying: Last quarter: 83 funds bought or added vs 72 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for HNST holders?

Strong quality — 39% AUM from major funds: 37 of 150 holders rank in the top 100 by AUM, accounting for 39% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held HNST?

43% of holders stayed for 2+ years: 65 out of 150 hedge funds have held HNST for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Honest Co Inc (HNST) following the 2026 Q1 hedge fund 13F filings?

As of today, HNST has moved +15.7% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.1% for the XLP sector ETF — an outperformance of +14.6%. Since the quarter end (March 31, 2026), HNST has gained +22.8% vs +4.4% for XLP. The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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