Based on 200 hedge funds · latest filing: 2026 Q2 · updated quarterly
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Buying streak — 1 quarter in a row
For 1 consecutive quarter, more hedge funds added HELE than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
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High ownership — 74% of 3.0Y peak
74% of all-time peak
200 funds currently hold this stock — 74% of the 3.0-year high of 269 funds (reached 2024 Q1). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
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Outflows — 6% fewer funds vs a year ago
fund count last 6Q
13 fewer hedge funds hold HELE compared to a year ago (-6% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
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More buyers than sellers — 60% buying
127 buying84 selling
Last quarter: 127 funds were net buyers (49 opened a brand new position + 78 added to an existing one). Only 84 were sellers (50 trimmed + 34 sold completely). A clear majority buying is a strong confirmation signal.
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More new buyers each quarter (+8 vs last Q)
new funds entering per quarter
Funds opening a new HELE position: 38 → 42 → 41 → 49. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
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62% of holders stayed for 2+ years
■ 62% conviction (2yr+)
■ 18% medium
■ 19% new
125 out of 200 hedge funds have held HELE for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
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Value +112% but shares only +8% — price-driven
Last quarter: the total dollar value of institutional holdings rose +112%, but actual share count only changed +8%. The gap is explained by the stock's price rising — not new buying. Strong value growth with weak share growth means the rally is price momentum, not fresh institutional demand.
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Growing discovery — still being found
44 → 38 → 42 → 41 → 49 new funds/Q
New funds entering each quarter: 38 → 42 → 41 → 49. A growing number of institutions are discovering HELE each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
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Veteran-anchored — 69% veterans vs 21% newcomers
■ 69% veterans
■ 9% 1-2yr
■ 21% new
Entry-cohort mix of 211 holders: 146 (69%) are 2+ year veterans, 20 entered 1–2 years ago, and 45 (21%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
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Elite ownership — 59% AUM from top-100 funds
59% from top-100 AUM funds
45 of 198 holders are among the 100 largest funds by AUM, controlling 59% of total institutional value in HELE. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
Exit risk score 2.2/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.