Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

CLOROX CO DEL (CLX)

1K + Investors. Track Smart Money conviction in CLX. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -34
Streak
4Q ▼
Buyers last Q
42%

Smart Money Signals — CLX

Based on 973 hedge funds · latest filing: 2025 Q4 · updated quarterly

📉

Selling streak — 4 quarters in a row

last 6Q
For 4 consecutive quarters, more hedge funds reduced or closed their CLX positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 86% of 3.0Y peak

86% of all-time peak
973 funds currently hold this stock — 86% of the 3.0-year high of 1,131 funds (reached 2024 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 14% fewer funds vs a year ago

fund count last 6Q
158 fewer hedge funds hold CLX compared to a year ago (-14% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠

More sellers than buyers — 42% buying

443 buying606 selling
Last quarter: 606 funds reduced or exited vs 443 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
📈

More new buyers each quarter (+42 vs last Q)

new funds entering per quarter
Funds opening a new CLX position: 110 → 112 → 113 → 155. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

72% of holders stayed for 2+ years

72% conviction (2yr+) 12% medium 16% new
700 out of 973 hedge funds have held CLX for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -2%, value -20%

Value
-20%
Shares
-2%
Last quarter: funds added -2% more shares while total portfolio value only changed -20%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

133 → 110 → 112 → 113 → 155 new funds/Q
New funds entering each quarter: 110 → 112 → 113 → 155. A growing number of institutions are discovering CLX each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 73% of holders stayed 2+ years

73% veterans 7% 1-2yr 19% new
Of 1,015 current holders: 746 (73%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆

Elite ownership — 54% AUM from top-100 funds

54% from top-100 AUM funds
43 of 973 holders are among the 100 largest funds by AUM, controlling 54% of total institutional value in CLX. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.1
out of 10
Low Exit Risk
Exit risk score 3.1/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Hedge Fund Ownership: CLX

How many hedge funds hold CLX — quarterly history vs. share price
Quarterly hedge fund ownership of CLX vs. share price

Market Analysis: CLX

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: CLX

-- --
Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

103 top-rated funds 5 high-conviction
Consensus
8.8
/ 10
breadth
×
Elite
3.2
/ 10
conviction
Hedge Fund Positioning: CLX
2026 Q1 Stats Unlock in 19 days 1K + Investors

Track Smart Money conviction in CLX. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 1015 1042 -2.59%
13F Shares 103M 105M -2.17%
Total Value $10.28B $12.89B -20.25%
New Positions 159 114 +45
Increased Positions 344 419 -75
Closed Positions 193 156 +37
Reduced Positions 459 435 +24
Total Calls 26 21 23.81%
Total Puts 20 18 11.11%
PUT/CALL Ratio 0.77 0.86 Neutral

Statistics: CLX

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
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Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
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Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
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Institutional Holders (2026 Q1)

1K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in CLX. Verified SEC 13F-HR filings.

Top 25 institutional holders of CLX — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Titan Investment Management LLC 2.20% 24,076 $2.5M
2 Martin Capital Partners, LLC 1.77% 46,016 $5K
3 Eliot Finkel Investment Counsel, LLC 1.75% 31,115 $3.2M
4 CONFLUENCE INVESTMENT MANAGEMENT LLC 1.50% 932,575 $96.6M
5 Gilman Hill Asset Management, LLC 1.43% 91,701 $9.5M
6 Birch Hill Investment Advisors LLC 1.38% 297,600 $30.8M
7 Westhampton Capital, LLC 1.15% 23,768 $2.5M
8 Kennon-Green & Company, LLC 1.02% 12,061 $1.2M
9 O'Domhnaill Enterprises, Inc. 0.98% 11,719 $1.2M
10 Canvas Wealth Advisors, LLC 0.93% 53,037 $5.5M
11 Coston, McIsaac & Partners 0.83% 35,601 $3.7M
12 FIRST COMMUNITY TRUST NA 0.77% 10,074 $1.0M
13 American National Bank of Texas 0.76% 7,680 $796K
14 SECURED RETIREMENT ADVISORS, LLC 0.76% 12,903 $1.3M
15 Ridgewood Investments LLC 0.71% 16,676 $1.7M
16 Advocate Investing Services LLC 0.70% 8,019 $831K
17 Scott & Selber, Inc. 0.66% 24,839 $2.6M
18 Aegis Wealth Management, Inc. 0.64% 7,865 $815K
19 EAGLE ROCK INVESTMENT COMPANY, LLC 0.63% 42,002 $4.4M
20 Vest Financial, LLC 0.58% 468,467 $48.5M
21 Investment Research & Advisory Group, Inc. 0.57% 15,681 $1.6M
22 Somerset Trust Co 0.54% 17,083 $1.8M
23 Everstar Asset Management, LLC 0.50% 9,077 $941K
24 KORNITZER CAPITAL MANAGEMENT INC /KS 0.45% 199,915 $20.7M
25 Cyndeo Wealth Partners, LLC 0.43% 79,311 $8.2M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — CLOROX CO DEL (CLX)

What does the Smart Money Trend signal show for CLX?

Selling streak — 4 quarters in a row: For 4 consecutive quarters, more hedge funds reduced or closed their CLX positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for CLX?

More sellers than buyers — 42% buying: Last quarter: 606 funds reduced or exited vs 443 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for CLX holders?

Elite ownership — 54% AUM from top-100 funds: 43 of 973 holders are among the 100 largest funds by AUM, controlling 54% of total institutional value in CLX. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held CLX?

72% of holders stayed for 2+ years: 700 out of 973 hedge funds have held CLX for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.