Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Baozun Inc (BZUN)

68 + Investors. Track Smart Money conviction in BZUN. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -1
Streak
1Q ▼
Buyers last Q
48%

Smart Money Signals — BZUN

Based on 68 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their BZUN positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (99% of max)

99% of all-time peak
68 hedge funds hold BZUN right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +8% more funds vs a year ago

fund count last 6Q
+5 new funds entered over the past year (+8% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟠

More sellers than buyers — 48% buying

27 buying29 selling
Last quarter: 29 funds reduced or exited vs 27 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-6 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 10 → 9 → 15 → 9. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

65% of holders stayed for 2+ years

■ 65% conviction (2yr+) ■ 21% medium ■ 15% new
44 out of 68 hedge funds have held BZUN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares +3%, value -52%

Value
-52%
Shares
+3%
Last quarter: funds added +3% more shares while total portfolio value only changed -52%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
➡️

Steady discovery — ~9 new funds/quarter

7 → 10 → 9 → 15 → 9 new funds/Q
New funds entering each quarter: 10 → 9 → 15 → 9. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 76% veterans vs 15% newcomers

■ 76% veterans ■ 8% 1-2yr ■ 15% new
Entry-cohort mix of 71 holders: 54 (76%) are 2+ year veterans, 6 entered 1–2 years ago, and 11 (15%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 55% AUM from top-100 funds

55% from top-100 AUM funds
20 of 68 holders are among the 100 largest funds by AUM, controlling 55% of total institutional value in BZUN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.5
out of 10
Low Exit Risk
Exit risk score 3.5/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — BZUN

In 2026 Q1, 27 hedge funds were net buyers of BZUN (9 opened a new position, 18 added to an existing one), while 29 reduced or exited (19 trimmed, 10 sold completely) — a 48% buyer ratio, indicating roughly balanced activity. 55% of total institutional value in BZUN is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -1 funds (more exits than new entries). Total institutional holders: 68.

Hedge Fund Ownership: BZUN

How many hedge funds hold BZUN — quarterly history vs. share price
Quarterly hedge fund ownership of BZUN vs. share price

Market Analysis: BZUN

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: BZUN

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Baozun Inc (BZUN) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much BZUN has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 80d ago
BZUN
nan%
XLY
nan%

BZUN outperformed XLY by nan% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 35d ago
BZUN
nan%
XLY
nan%

Since the filing became public, BZUN outperformed XLY by nan% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

8 top-rated funds 0 high-conviction
Consensus
4.1
/ 10
breadth
×
Elite
0.1
/ 10
conviction
Hedge Fund Positioning: BZUN
68 + Investors

Track Smart Money conviction in BZUN. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 68 69 -1.45%
13F Shares 12M 12M 2.96%
Total Value $23M $49M -52.37%
New Positions 9 15 -6
Increased Positions 18 15 +3
Closed Positions 10 13 -3
Reduced Positions 17 23 -6
Total Calls 0 0 -
Total Puts 3 2 50.0%
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: BZUN

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q1)

68 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in BZUN. Verified SEC 13F-HR filings.

QUARTER:
Top 25 BZUN holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Nano Cap New Millennium Growth Fund L P 0.11% 50,000 $120K
2 First Beijing Investment Ltd 0.05% 444,328 $1.1M
3 AIA Group Ltd 0.01% 399,018 $954K
4 Headlands Technologies LLC 0.01% 36,323 $87K
5 Marex Group plc 0.01% 139,954 $327K
6 Schroder Investment Management Group 0.00% 2,414,558 $5.8M
7 XTX Topco Ltd 0.00% 112,535 $269K
8 Two Sigma Advisers, LP 0.00% 614,522 $1.6M
9 RBF Capital, LLC 0.00% 20,000 $48K
10 Two Sigma Investments, LP 0.00% 963,515 $2.3M
11 Jump Financial, LLC 0.00% 45,260 $108K
12 Marshall Wace, LLP 0.00% 548,415 $1.3M
13 Quadrature Capital Ltd 0.00% 42,937 $103K
14 PFG Investments, LLC 0.00% 10,200 $24K
15 Commonwealth of Pennsylvania Public School Empls Retrmt Sys 0.00% 92,523 $221K
16 Renaissance Technologies LLC 0.00% 196,016 $468K
17 Centiva Capital, LP 0.00% 31,640 $76K
18 Qube Research & Technologies Ltd 0.00% 195,596 $467K
19 Arrowstreet Capital, Limited Partnership 0.00% 378,772 $905K
20 Engineers Gate Manager LP 0.00% 15,346 $37K
21 North Star Investment Management Corp. 0.00% 2,900 $7K
22 D. E. Shaw & Co., Inc. 0.00% 269,491 $644K
23 Group One Trading LLC 0.00% 74,500 $178K
24 Qrg Capital Management, INC. 0.00% 10,990 $26K
25 Police & Firemen's Retirement System of New Jersey 0.00% 10,783 $26K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Baozun Inc (BZUN)

What does the Smart Money Trend signal show for BZUN?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their BZUN positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for BZUN?

More sellers than buyers — 48% buying: Last quarter: 29 funds reduced or exited vs 27 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for BZUN holders?

Elite ownership — 55% AUM from top-100 funds: 20 of 68 holders are among the 100 largest funds by AUM, controlling 55% of total institutional value in BZUN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held BZUN?

65% of holders stayed for 2+ years: 44 out of 68 hedge funds have held BZUN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Baozun Inc (BZUN) following the 2026 Q1 hedge fund 13F filings?

As of today, BZUN has moved nan% since the 2026 Q1 13F filing date (May 15, 2026), compared to nan% for the XLY sector ETF — an outperformance of nan%. Since the quarter end (March 31, 2026), BZUN has gained nan% vs nan% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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