Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (BMAY)

83 + Investors. Track Smart Money conviction in BMAY. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -3
Streak
1Q ▼
Buyers last Q
21%

Smart Money Signals — BMAY

Based on 83 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their BMAY positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (97% of max)

97% of all-time peak
83 hedge funds hold BMAY right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +8% more funds vs a year ago

fund count last 6Q
+6 new funds entered over the past year (+8% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🔴

Heavy selling pressure — only 21% buying

13 buying50 selling
Last quarter: 50 funds sold vs only 13 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
⚠️

Fewer new buyers each quarter (-6 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 14 → 6 → 15 → 9. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

64% of holders stayed for 2+ years

64% conviction (2yr+) 19% medium 17% new
53 out of 83 hedge funds have held BMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -3%, value -23%

Value
-23%
Shares
-2%
Last quarter: funds added -3% more shares while total portfolio value only changed -23%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
➡️

Steady discovery — ~9 new funds/quarter

6 → 14 → 6 → 15 → 9 new funds/Q
New funds entering each quarter: 14 → 6 → 15 → 9. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 66% veterans vs 20% newcomers

66% veterans 13% 1-2yr 20% new
Entry-cohort mix of 83 holders: 55 (66%) are 2+ year veterans, 11 entered 1–2 years ago, and 17 (20%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
📋

Smaller funds dominant — 7% AUM from top-100

7% from top-100 AUM funds
7 of 83 holders rank in the top 100 by AUM, but together hold only 7% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
4.8
out of 10
Moderate Exit Risk
Exit risk score 4.8/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — BMAY

In 2026 Q1, 13 hedge funds were net buyers of BMAY (9 opened a new position, 4 added to an existing one), while 50 reduced or exited (38 trimmed, 12 sold completely) — a 21% buyer ratio, indicating net institutional distribution. Net fund flow last quarter: -3 funds (more exits than new entries). Total institutional holders: 83.

Hedge Fund Ownership: BMAY

How many hedge funds hold BMAY — quarterly history vs. share price
Quarterly hedge fund ownership of BMAY vs. share price

Market Analysis: BMAY

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: BMAY

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (BMAY) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much BMAY has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 78d ago
BMAY
+4.9%
SPY
+15.9%

BMAY outperformed SPY by -11.0% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 33d ago
BMAY
+0.4%
SPY
+2.0%

Since the filing became public, BMAY outperformed SPY by -1.6% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

2 top-rated funds 0 high-conviction
Consensus
2.1
/ 10
breadth
×
Elite
0.8
/ 10
conviction
Hedge Fund Positioning: BMAY
83 + Investors

Track Smart Money conviction in BMAY. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 83 86 -3.49%
13F Shares 2M 2M -2.71%
Total Value $79M $103M -23.3%
New Positions 9 15 -6
Increased Positions 4 9 -5
Closed Positions 12 10 +2
Reduced Positions 38 32 +6
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: BMAY

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Financial Highlights

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Institutional Holders (2026 Q1)

83 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in BMAY. Verified SEC 13F-HR filings.

QUARTER:
Top 25 BMAY holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Valtinson Bruner Financial Planning LLC 2.42% 196,415 $8.8M
2 TopTier Wealth Management, LLC 1.02% 36,850 $1.7M
3 Blue Bell Private Wealth Management, LLC 0.44% 68,250 $3.1M
4 Beck Capital Management, LLC 0.42% 41,001 $1.8M
5 Integral Investment Advisors, INC. 0.42% 37,478 $1.7M
6 DHJJ Financial Advisors, Ltd. 0.30% 20,192 $906K
7 Optimist Retirement Group LLC 0.29% 14,735 $661K
8 My Personal CFO, LLC 0.25% 12,800 $574K
9 Maltin Wealth Management, Inc. 0.23% 13,414 $602K
10 Outlook Wealth Advisors, LLC 0.20% 18,300 $821K
11 Gill Capital Partners, LLC 0.19% 14,835 $666K
12 Lantz Financial LLC 0.18% 19,010 $853K
13 Weaver Capital Management LLC 0.16% 16,735 $751K
14 FSA Advisors, Inc. 0.15% 5,231 $235K
15 Weaver Consulting Group 0.15% 14,310 $642K
16 COFG Advisors, LLC 0.14% 12,954 $581K
17 Orion Capital Management LLC 0.13% 8,700 $390K
18 Allegiance Financial Group Advisory Services LLC 0.12% 13,114 $588K
19 WPWealth LLP 0.12% 16,782 $753K
20 Ballast Rock Private Wealth LLC 0.11% 4,492 $202K
21 Bluesphere Advisors LLC 0.11% 6,796 $305K
22 Focus Financial Network, Inc. 0.07% 43,858 $2.0M
23 First Commonwealth Financial Corp /Pa/ 0.07% 9,763 $438K
24 Central Valley Advisors, LLC 0.07% 5,670 $254K
25 Fragasso Financial Advisors Inc 0.06% 22,964 $1.0M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (BMAY)

What does the Smart Money Trend signal show for BMAY?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their BMAY positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for BMAY?

Heavy selling pressure — only 21% buying: Last quarter: 50 funds sold vs only 13 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for BMAY holders?

Smaller funds dominant — 7% AUM from top-100: 7 of 83 holders rank in the top 100 by AUM, but together hold only 7% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held BMAY?

64% of holders stayed for 2+ years: 53 out of 83 hedge funds have held BMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Innovator Etfs Trust (BMAY) following the 2026 Q1 hedge fund 13F filings?

As of today, BMAY has moved +0.4% since the 2026 Q1 13F filing date (May 15, 2026), compared to +2.0% for the SPY sector ETF — an outperformance of -1.6%. Since the quarter end (March 31, 2026), BMAY has gained +4.9% vs +15.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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