Innovator Etfs Trust (BFRZ): Hedge Fund Ownership & Smart Money Signals (Q1 2026)

Q: Is it too late to buy Innovator Etfs Trust (BFRZ) following the 2026 Q1 hedge fund 13F filings?

As of today, BFRZ has moved +0.5% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.1% for the SPY sector ETF — an outperformance of -0.6%. Since the quarter end (March 31, 2026), BFRZ gained +2.4% vs +14.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Innovator Etfs Trust (BFRZ)

49 + Investors. Track Smart Money conviction in BFRZ. See who's accumulating, reducing, or initiating positions.

Smart Money Signals — BFRZ

Based on 50 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 4 quarters in a row

last 6Q

For 4 consecutive quarters, more hedge funds added BFRZ than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

🏔️

At the ownership peak (100% of max)

100% of all-time peak

50 hedge funds hold BFRZ right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.

🚀

Fast accumulation — +4900% more funds vs a year ago

fund count last 6Q

+49 new funds entered over the past year (+4900% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.

🟢

More buyers than sellers — 86% buying

43 buying7 selling

Last quarter: 43 funds were net buyers (23 opened a brand new position + 20 added to an existing one). Only 7 were sellers (5 trimmed + 2 sold completely). A clear majority buying is a strong confirmation signal.

📈

More new buyers each quarter (+12 vs last Q)

new funds entering per quarter

Funds opening a new BFRZ position: 9 → 11 → 11 → 23. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.

🔄

Mostly new holders — 80% entered in last year

■ 2% conviction (2yr+) ■ 18% medium ■ 80% new

Only 1 funds (2%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

🚀

Acceleration phase — new buyers rushing in

0 → 9 → 11 → 11 → 23 new funds/Q

New funds entering each quarter: 9 → 11 → 11 → 23. The pace of institutional discovery is accelerating sharply. This is the 'hot idea' phase — the thesis is being passed from fund to fund. You are not late — the accumulation wave is still building.

🌱

Early stage — 98% of holders entered in last year

■ 2% veterans ■ 0% 1-2yr ■ 98% new

Of 50 current holders: 49 (98%) entered in the past year, only 1 (2%) are 2+ year veterans. This is an early-phase institutional idea — still being discovered. High upside potential if the thesis plays out, but thin conviction base.

📋

Smaller funds dominant — 14% AUM from top-100

14% from top-100 AUM funds

5 of 50 holders rank in the top 100 by AUM, but together hold only 14% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

7.0

out of 10

High Exit Risk

Exit risk score 7.0/10 — multiple crowding signals converge. Institutional ownership is at 100% of its all-time high — near peak crowding. Crowded trades can unwind fast — a single catalyst can trigger a cascade.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Metric	All 13F Filers (2026 Q1)	Prior (2025 Q4)	Change
Funds Holding	49	29	68.97%
13F Shares	4M	3M	51.5%
Total Value	$101M	$70M	44.62%
New Positions	22	11	+11
Increased Positions	20	15	+5
Closed Positions	2	2	-
Reduced Positions	5	2	+3
Total Calls	0	0	-
Total Puts	0	0	-
PUT/CALL Ratio	0.0	0.0	Bullish

Metric

All 13F Filers (2026 Q1)

Prior (2025 Q4)

Change

Funds Holding

68.97%

13F Shares

51.5%

Total Value

$101M

$70M

44.62%

New Positions

+11

Increased Positions

Closed Positions

Reduced Positions

Total Calls

Total Puts

PUT/CALL Ratio

0.0

Bullish

Institutional Holders (2026 Q1)

49 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in BFRZ. Verified SEC 13F-HR filings.

QUARTER:

FILTER:All New Added To Reduced No Change | Overweight >5%

Top 25 BFRZ holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
#	Investor	% of Portfolio	Shares	Mkt Value
1	VanWeelden Wealth Management, LLC	8.03%	381,918	$10.1M
2	ATX Financial Planning, LLC	3.85%	192,402	$5.1M
3	Balance Wealth, LLC	1.23%	150,758	$4.0M
4	Planwiser Financial, LLC	0.96%	50,268	$1.3M
5	Triad Wealth Partners, LLC	0.57%	273,585	$7.2M
6	Wealthgarden F.S. LLC	0.37%	20,565	$542K
7	Maia Wealth LLC	0.35%	79,332	$2.1M
8	Visionary Wealth Advisors	0.33%	280,589	$7.4M
9	Encompass More Asset Management	0.29%	65,607	$1.7M
10	NewCorp Financial Services, Inc.	0.26%	11,263	$297K
11	Signal Advisors Wealth, LLC	0.17%	95,511	$2.5M
12	Range Financial Group LLC	0.14%	16,222	$428K
13	Sigma Planning Corp	0.13%	173,818	$4.6M
14	Vantage Point Financial LLC	0.09%	9,741	$257K
15	Legacy Wealth Managment, LLC/ID	0.09%	6,601	$174K
16	BridgePort Financial Solutions, LLC	0.08%	10,544	$278K
17	Sovran Advisors, LLC	0.08%	37,451	$990K
18	Financial Solutions Advisory Group, Inc.	0.07%	18,936	$499K
19	Orion Porfolio Solutions, LLC	0.04%	194,160	$5.1M
20	Brookstone Capital Management	0.04%	135,875	$3.6M
21	Accurate Wealth Management, LLC	0.04%	12,857	$339K
22	SeaCrest Wealth Management, LLC	0.04%	13,250	$349K
23	Cwm, LLC	0.03%	446,576	$11.8M
24	Advyzon Investment Management, LLC	0.03%	12,930	$341K
25	Inspire Advisors, LLC	0.03%	12,223	$322K

Investor	Ownership History	% of Portfolio	Prev %	Rank	Conviction	Avg Buy Price	13F Score™ 3Y / 7Y	Sell Timing	Shares	Mkt Value	Change	Change %	Source	Quarter	Filed

Frequently Asked Questions — Innovator Etfs Trust (BFRZ)

What does the Smart Money Trend signal show for BFRZ?

Buying streak — 4 quarters in a row: For 4 consecutive quarters, more hedge funds added BFRZ than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for BFRZ?

More buyers than sellers — 86% buying: Last quarter: 43 funds were net buyers (23 opened a brand new position + 20 added to an existing one). Only 7 were sellers (5 trimmed + 2 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for BFRZ holders?

Smaller funds dominant — 14% AUM from top-100: 5 of 50 holders rank in the top 100 by AUM, but together hold only 14% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held BFRZ?

Mostly new holders — 80% entered in last year: Only 1 funds (2%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Is it too late to buy Innovator Etfs Trust (BFRZ) following the 2026 Q1 hedge fund 13F filings?

As of today, BFRZ has moved +0.5% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.1% for the SPY sector ETF — an outperformance of -0.6%. Since the quarter end (March 31, 2026), BFRZ has gained +2.4% vs +14.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

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Innovator Etfs Trust (BFRZ)

Smart Money Signals — BFRZ

Buying streak — 4 quarters in a row

At the ownership peak (100% of max)

Fast accumulation — +4900% more funds vs a year ago

More buyers than sellers — 86% buying

More new buyers each quarter (+12 vs last Q)

Mostly new holders — 80% entered in last year

Acceleration phase — new buyers rushing in

Early stage — 98% of holders entered in last year

Smaller funds dominant — 14% AUM from top-100

Institutional Sentiment Summary — BFRZ

Hedge Fund Ownership: BFRZ

Market Analysis: BFRZ

Analyst Price Targets

Analyst Recommendations

Stock Performance

Company Profile: BFRZ

Is It Too Late to Buy Innovator Etfs Trust (BFRZ) Based on Hedge Fund 13F Filings?

Hedge Fund Positioning: BFRZ

Statistics: BFRZ

Valuation Measures Data as of: --

Financial Highlights

Institutional Holders (2026 Q1)

Frequently Asked Questions — Innovator Etfs Trust (BFRZ)

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