Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Bread Financial Holdings Inc (BFH)

414 + Investors. Track Smart Money conviction in BFH. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +32
Streak
5Q ▲
Buyers last Q
50%

Smart Money Signals — BFH

Based on 420 hedge funds · latest filing: 2026 Q2 · updated quarterly

📈

Buying streak — 5 quarters in a row

last 6Q
For 5 consecutive quarters, more hedge funds added BFH than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
420 hedge funds hold BFH right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +26% more funds vs a year ago

fund count last 6Q
+86 new funds entered over the past year (+26% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟡

Slight buying edge — 50% buying

205 buying205 selling
Last quarter: 205 funds bought or added vs 205 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
📈

More new buyers each quarter (+17 vs last Q)

new funds entering per quarter
Funds opening a new BFH position: 54 → 76 → 62 → 79. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

62% of holders stayed for 2+ years

62% conviction (2yr+) 16% medium 22% new
262 out of 420 hedge funds have held BFH for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💰

Price up while funds trimmed (+27% value, -1% shares)

Value
+26%
Shares
-1%
Last quarter: total value of institutional BFH holdings rose +27% even though funds reduced share count by 1%. The stock price increased enough to offset the selling. Institutions are quietly trimming into price strength — watch for rotation.
➡️

Steady discovery — ~79 new funds/quarter

59 → 54 → 76 → 62 → 79 new funds/Q
New funds entering each quarter: 54 → 76 → 62 → 79. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 68% veterans vs 23% newcomers

68% veterans 9% 1-2yr 23% new
Entry-cohort mix of 429 holders: 291 (68%) are 2+ year veterans, 40 entered 1–2 years ago, and 98 (23%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 59% AUM from top-100 funds

59% from top-100 AUM funds
56 of 419 holders are among the 100 largest funds by AUM, controlling 59% of total institutional value in BFH. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.9
out of 10
Low Exit Risk
Exit risk score 3.9/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — BFH

In 2026 Q2, 205 hedge funds were net buyers of BFH (79 opened a new position, 126 added to an existing one), while 205 reduced or exited (158 trimmed, 47 sold completely) — a 50% buyer ratio, indicating a slight buying edge. This marks 5 consecutive quarters of net institutional buying — a persistent conviction signal. 59% of total institutional value in BFH is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: +32 funds (more new holders than closures). Total institutional holders: 420.

Hedge Fund Ownership: BFH

How many hedge funds hold BFH — quarterly history vs. share price
Quarterly hedge fund ownership of BFH vs. share price

Market Analysis: BFH

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: BFH

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Bread Financial Holdings Inc (BFH) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much BFH has moved relative to its sector benchmark (XLF) since the 2026 Q2 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End June 30, 2026 · 81d ago
BFH
-0.1%
XLF
+4.2%

BFH outperformed XLF by -4.3% since June 30, 2026.

Since 13F Filing Date August 14, 2026 · 36d ago
BFH
-4.4%
XLF
-3.9%

Since the filing became public, BFH outperformed XLF by -0.5% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

16 top-rated funds 1 high-conviction
Consensus
5.3
/ 10
breadth
×
Elite
1.7
/ 10
conviction
Hedge Fund Positioning: BFH
414 + Investors

Track Smart Money conviction in BFH. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 414 388 6.7%
13F Shares 40M 46M -13.79%
Total Value $4.18B $3.35B 24.91%
New Positions 77 62 +15
Increased Positions 123 125 -2
Closed Positions 50 45 +5
Reduced Positions 155 135 +20
Total Calls 5 4 25.0%
Total Puts 5 4 25.0%
PUT/CALL Ratio 1.0 1.0 Neutral

Statistics: BFH

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Financial Highlights

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Institutional Holders (2026 Q2)

414 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in BFH. Verified SEC 13F-HR filings.

QUARTER:
Top 25 BFH holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Brooktree Capital Management 6.90% 97,526 $10.6M
2 Turtle Creek Asset Management Inc. 5.55% 1,310,339 $142.0M
3 PMC FIG Opportunities LLC 3.54% 20,479 $2.2M
4 Miller Value Partners, LLC 3.40% 132,798 $14.4M
5 Mork Capital Management, LLC 1.41% 20,400 $2.2M
6 Kiker Wealth Management, LLC 1.06% 25,021 $2.7M
7 Vista Investment Management 0.75% 23,174 $2.5M
8 Basswood Capital Management, L.L.C. 0.68% 158,693 $17.2M
9 Hussman Strategic Advisors, INC. 0.68% 27,300 $3.0M
10 Convergence Investment Partners, LLC 0.63% 61,375 $6.6M
11 Bridgeway Capital Management, LLC 0.58% 303,386 $32.9M
12 Integrated Quantitative Investments LLC 0.56% 31,807 $3.4M
13 Cambria Investment Management, L.P. 0.54% 100,821 $10.9M
14 JMN Financial LLC 0.42% 4,954 $537K
15 Wakefield Asset Management LLLP 0.41% 17,014 $1.8M
16 MorganRosel Wealth Management, LLC 0.38% 10,340 $1.1M
17 Edgestream Partners, L.P. 0.36% 110,980 $12.0M
18 Hillsdale Investment Management Inc. 0.34% 136,600 $14.8M
19 Jacobs Levy Equity Management, Inc 0.30% 769,826 $83.4M
20 Sanchez Gaunt Capital Management, LLC 0.29% 4,835 $524K
21 Empowered Funds, LLC 0.26% 461,938 $50.1M
22 Verdad Advisers, LP 0.26% 2,503 $271K
23 Optimize Financial INC. 0.26% 6,574 $712K
24 Radnor Capital Management, LLC 0.23% 15,125 $1.6M
25 Measured Wealth Private Client Group, LLC 0.23% 8,595 $931K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Bread Financial Holdings Inc (BFH)

What does the Smart Money Trend signal show for BFH?

Buying streak — 5 quarters in a row: For 5 consecutive quarters, more hedge funds added BFH than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for BFH?

Slight buying edge — 50% buying: Last quarter: 205 funds bought or added vs 205 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for BFH holders?

Elite ownership — 59% AUM from top-100 funds: 56 of 419 holders are among the 100 largest funds by AUM, controlling 59% of total institutional value in BFH. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held BFH?

62% of holders stayed for 2+ years: 262 out of 420 hedge funds have held BFH for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Bread Financial Holdings Inc (BFH) following the 2026 Q2 hedge fund 13F filings?

As of today, BFH has moved -4.4% since the 2026 Q2 13F filing date (August 14, 2026), compared to -3.9% for the XLF sector ETF — an outperformance of -0.5%. Since the quarter end (June 30, 2026), BFH has gained -0.1% vs +4.2% for XLF. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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