Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Bread Financial Holdings Inc (BFH)

384 + Investors. Track Smart Money conviction in BFH. See who's accumulating, reducing, or initiating positions.

Fetching live quote...
Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +15
Streak
4Q ▲
Buyers last Q
51%

Smart Money Signals — BFH

Based on 385 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 4 quarters in a row

last 6Q
For 4 consecutive quarters, more hedge funds added BFH than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
385 hedge funds hold BFH right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +21% more funds vs a year ago

fund count last 6Q
+68 new funds entered over the past year (+21% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks.
🟡

Slight buying edge — 51% buying

189 buying182 selling
Last quarter: 189 funds bought or added vs 182 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
⚠️

Fewer new buyers each quarter (-14 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 58 → 54 → 75 → 61. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

64% of holders stayed for 2+ years

64% conviction (2yr+) 19% medium 18% new
245 out of 385 hedge funds have held BFH for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
📈

Growing discovery — still being found

47 → 58 → 54 → 75 → 61 new funds/Q
New funds entering each quarter: 58 → 54 → 75 → 61. A growing number of institutions are discovering BFH each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 70% of holders stayed 2+ years

70% veterans 9% 1-2yr 21% new
Of 391 current holders: 272 (70%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆

Elite ownership — 43% AUM from top-100 funds

43% from top-100 AUM funds
52 of 385 holders are among the 100 largest funds by AUM, controlling 43% of total institutional value in BFH. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.7
out of 10
Low Exit Risk
Exit risk score 3.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — BFH

In 2026 Q1, 189 hedge funds were net buyers of BFH (61 opened a new position, 128 added to an existing one), while 182 reduced or exited (136 trimmed, 46 sold completely) — a 51% buyer ratio, indicating a slight buying edge. This marks 4 consecutive quarters of net institutional buying — a persistent conviction signal. 43% of total institutional value in BFH is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: +15 funds (more new holders than closures). Total institutional holders: 385.

Hedge Fund Ownership: BFH

How many hedge funds hold BFH — quarterly history vs. share price
Quarterly hedge fund ownership of BFH vs. share price

Market Analysis: BFH

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: BFH

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Bread Financial Holdings Inc (BFH) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much BFH has moved relative to its sector benchmark (XLF) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 79d ago
BFH
+35.7%
XLF
+9.5%

BFH outperformed XLF by +26.2% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 34d ago
BFH
+17.4%
XLF
+5.8%

Since the filing became public, BFH outperformed XLF by +11.6% .

Interpretation: The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

26 top-rated funds 0 high-conviction
Consensus
6.2
/ 10
breadth
×
Elite
1.4
/ 10
conviction
Hedge Fund Positioning: BFH
384 + Investors

Track Smart Money conviction in BFH. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 384 370 3.78%
13F Shares 46M 47M -3.03%
Total Value $3.33B $3.48B -4.34%
New Positions 61 75 -14
Increased Positions 124 106 +18
Closed Positions 47 43 +4
Reduced Positions 135 132 +3
Total Calls 4 5 -20.0%
Total Puts 4 5 -20.0%
PUT/CALL Ratio 1.0 1.0 Neutral

Statistics: BFH

View More

Valuation Measures Data as of: --

Market Cap --
Enterprise Value --
Trailing P/E --
Forward P/E --
PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q1)

384 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in BFH. Verified SEC 13F-HR filings.

QUARTER:
Top 25 BFH holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Turtle Creek Asset Management Inc. 9.50% 4,975,507 $372.6M
2 Brooktree Capital Management 5.85% 98,534 $7.4M
3 Miller Value Partners, LLC 3.79% 193,697 $14.5M
4 Philadelphia Financial Management of San Francisco, LLC 3.73% 172,156 $12.9M
5 Factorial Partners, LLC 1.90% 35,000 $2.6M
6 Mork Capital Management, LLC 1.08% 20,400 $1.5M
7 Vista Investment Management 0.58% 23,198 $1.7M
8 Basswood Capital Management, L.L.C. 0.56% 158,693 $11.9M
9 Cambria Investment Management, L.P. 0.56% 132,811 $9.9M
10 Integrated Quantitative Investments LLC 0.53% 39,145 $2.9M
11 Hussman Strategic Advisors, INC. 0.51% 31,500 $2.4M
12 Bridgeway Capital Management, LLC 0.50% 330,475 $24.7M
13 Convergence Investment Partners, LLC 0.43% 35,013 $2.6M
14 Bayforest Capital Ltd 0.35% 4,131 $309K
15 Wakefield Asset Management LLLP 0.33% 16,717 $1.3M
16 MorganRosel Wealth Management, LLC 0.32% 10,684 $800K
17 Jacobs Levy Equity Management, Inc 0.30% 946,267 $70.9M
18 J. Goldman & Co LP 0.29% 132,585 $9.9M
19 Hillsdale Investment Management Inc. 0.26% 128,700 $9.6M
20 Sanchez Gaunt Capital Management, LLC 0.26% 5,490 $411K
21 Optimize Financial Inc 0.24% 6,596 $494K
22 WINTON GROUP Ltd 0.23% 89,022 $6.7M
23 JMN Financial LLC 0.21% 2,920 $219K
24 BW Gestao de Investimentos Ltda. 0.20% 80,000 $6.0M
25 Measured Wealth Private Client Group, LLC 0.19% 9,388 $703K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Bread Financial Holdings Inc (BFH)

What does the Smart Money Trend signal show for BFH?

Buying streak — 4 quarters in a row: For 4 consecutive quarters, more hedge funds added BFH than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for BFH?

Slight buying edge — 51% buying: Last quarter: 189 funds bought or added vs 182 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for BFH holders?

Elite ownership — 43% AUM from top-100 funds: 52 of 385 holders are among the 100 largest funds by AUM, controlling 43% of total institutional value in BFH. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held BFH?

64% of holders stayed for 2+ years: 245 out of 385 hedge funds have held BFH for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Bread Financial Holdings Inc (BFH) following the 2026 Q1 hedge fund 13F filings?

As of today, BFH has moved +17.4% since the 2026 Q1 13F filing date (May 15, 2026), compared to +5.8% for the XLF sector ETF — an outperformance of +11.6%. Since the quarter end (March 31, 2026), BFH has gained +35.7% vs +9.5% for XLF. The stock has meaningfully outrun its sector. The trade has partially played out; entry is at a premium to the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

Full history →