Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

BREAD FINANCIAL HOLDINGS INC (BFH)

358 + Investors. Track Smart Money conviction in BFH. See who's accumulating, reducing, or initiating positions.

Fetching live quote...
Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +31
Streak
3Q ▲
Buyers last Q
52%

Smart Money Signals — BFH

Based on 350 hedge funds · latest filing: 2025 Q4 · updated quarterly

📈

Buying streak — 3 quarters in a row

last 6Q
For 3 consecutive quarters, more hedge funds added BFH than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
350 hedge funds hold BFH right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +14% more funds vs a year ago

fund count last 6Q
+44 new funds entered over the past year (+14% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟡

Slight buying edge — 52% buying

179 buying166 selling
Last quarter: 179 funds bought or added vs 166 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
📈

More new buyers each quarter (+19 vs last Q)

new funds entering per quarter
Funds opening a new BFH position: 42 → 55 → 53 → 72. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

66% of holders stayed for 2+ years

66% conviction (2yr+) 17% medium 17% new
230 out of 350 hedge funds have held BFH for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💰

Price up while funds trimmed (+28% value, -4% shares)

Value
+27%
Shares
-3%
Last quarter: total value of institutional BFH holdings rose +28% even though funds reduced share count by 4%. The stock price increased enough to offset the selling. Institutions are quietly trimming into price strength — watch for rotation.
📈

Growing discovery — still being found

41 → 42 → 55 → 53 → 72 new funds/Q
New funds entering each quarter: 42 → 55 → 53 → 72. A growing number of institutions are discovering BFH each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 72% of holders stayed 2+ years

72% veterans 10% 1-2yr 18% new
Of 358 current holders: 257 (72%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆

Elite ownership — 55% AUM from top-100 funds

55% from top-100 AUM funds
42 of 350 holders are among the 100 largest funds by AUM, controlling 55% of total institutional value in BFH. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.6
out of 10
Low Exit Risk
Exit risk score 3.6/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Hedge Fund Ownership: BFH

How many hedge funds hold BFH — quarterly history vs. share price
Quarterly hedge fund ownership of BFH vs. share price

Market Analysis: BFH

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: BFH

-- --
Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

51 top-rated funds 0 high-conviction
Consensus
7.5
/ 10
breadth
×
Elite
1.0
/ 10
conviction
Hedge Fund Positioning: BFH
2026 Q1 Stats Unlock in 22 days 358 + Investors

Track Smart Money conviction in BFH. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 358 330 8.48%
13F Shares 47M 49M -3.93%
Total Value $3.47B $2.72B 27.8%
New Positions 72 54 +18
Increased Positions 116 124 -8
Closed Positions 43 47 -4
Reduced Positions 141 132 +9
Total Calls 5 6 -16.67%
Total Puts 5 7 -28.57%
PUT/CALL Ratio 1.0 1.17 Neutral

Statistics: BFH

View More

Valuation Measures Data as of: --

Market Cap --
Enterprise Value --
Trailing P/E --
Forward P/E --
PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q1)

358 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in BFH. Verified SEC 13F-HR filings.

Top 25 institutional holders of BFH — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Bayforest Capital Ltd 0.35% 4,131 $309K
2 Sanchez Gaunt Capital Management, LLC 0.26% 5,490 $411K
3 Moran Wealth Management, LLC 0.17% 73,814 $5.5M
4 Radnor Capital Management, LLC 0.17% 15,125 $1.1M
5 PZENA INVESTMENT MANAGEMENT LLC 0.15% 613,673 $46.0M
6 Baron Wealth Management LLC 0.14% 6,074 $455K
7 SIERRA SUMMIT ADVISORS LLC 0.13% 11,666 $874K
8 THOMPSON INVESTMENT MANAGEMENT, INC. 0.11% 11,329 $848K
9 HENNESSY ADVISORS INC 0.08% 28,000 $2.1M
10 RITHOLTZ WEALTH MANAGEMENT 0.05% 34,704 $2.6M
11 Curat Global, LLC 0.04% 555 $42K
12 EVOLVE PRIVATE WEALTH, LLC 0.04% 9,306 $697K
13 SG Americas Securities, LLC 0.03% 350,061 $26K
14 EXCHANGE TRADED CONCEPTS, LLC 0.03% 51,128 $3.8M
15 WEDGE CAPITAL MANAGEMENT L L P/NC 0.03% 19,620 $1.5M
16 Louisiana State Employees Retirement System 0.03% 19,600 $1K
17 State of Alaska, Department of Revenue 0.02% 21,737 $2K
18 Diversified Trust Co 0.02% 12,265 $919K
19 Pallas Capital Advisors LLC 0.01% 5,035 $377K
20 GAMMA Investing LLC 0.01% 3,743 $280K
21 Sterling Capital Management LLC 0.01% 8,781 $658K
22 YOUSIF CAPITAL MANAGEMENT, LLC 0.01% 13,562 $1.0M
23 Robeco Institutional Asset Management B.V. 0.01% 104,434 $7.8M
24 TOTH FINANCIAL ADVISORY CORP 0.01% 1,320 $99K
25 Versant Capital Management, Inc 0.01% 1,456 $109K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — BREAD FINANCIAL HOLDINGS INC (BFH)

What does the Smart Money Trend signal show for BFH?

Buying streak — 3 quarters in a row: For 3 consecutive quarters, more hedge funds added BFH than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for BFH?

Slight buying edge — 52% buying: Last quarter: 179 funds bought or added vs 166 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for BFH holders?

Elite ownership — 55% AUM from top-100 funds: 42 of 350 holders are among the 100 largest funds by AUM, controlling 55% of total institutional value in BFH. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held BFH?

66% of holders stayed for 2+ years: 230 out of 350 hedge funds have held BFH for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.