Wills Financial Group, Inc. SO Southern Company COM

Ownership history in Wills Financial Group, Inc.  ·  50 quarters on record

AI Ownership Summary

Wills Financial Group, Inc. reported Southern Company COM (SO) in 50 quarterly 13F filings from 2023 Q4 through 2024 Q4. Peak portfolio weight reached 1.36% in 2024 Q4. The latest visible filing shows SO at 1.36% of the fund.

This page tracks quarterly shares, estimated market value, portfolio weight, filing dates, and disclosure-aligned stock prices directly from SEC EDGAR 13F filings. Older history is available after unlock; the visible window still shows the most recent pattern.

What this SO ownership page tells you

This page is designed to answer the real investor question behind a 13F filing: how meaningful was Wills Financial Group, Inc.'s position in Southern Company COM, and how did that conviction change over time? You can read the holding window, peak weight, latest reported size, disclosure timing, and quarter-by-quarter changes without piecing the story together from raw SEC rows.

Freshest filing
Latest Reported Filing
2024 Q4

SO was reported at 1.36% of portfolio in the most recent visible filing.

High-water mark
Peak Conviction
1.36% in 2024 Q4

Peak weight helps separate a token disclosure from a real conviction holding the fund genuinely cared about.

Time in book
Holding Window
2023 Q4 to 2024 Q4

Longer holding windows often tell a very different story from short-lived tactical trades or one-quarter experiments.

Decision context
Why It Matters
Position size beats headlines

Knowing that a fund owned a stock is useful. Knowing whether it was a 0.20% placeholder or a true high-conviction position is where the signal actually starts.

How Wills Financial Group, Inc. held SO — position size vs. price
% of Fund (quarterly)    SO price (quarter-end, indexed to 100)    SPY (indexed to 100)    QQQ (indexed to 100)
📋 Quarterly Holdings History 5 quarters  
Quarter Action Sold % After 3M Timing Shares Change Chg % % of Fund Mkt Value Filed Price (Filed)
2024 Q4 ADDED 38,365 +8,347 +27.8% 1.36% $3.2M 2025-02-14 (Est.) $81.49
2024 Q3 ADDED 30,018 +98 +0.3% 1.14% $2.7M 2024-11-14 $81.95
2024 Q2 ADDED 29,920 +33 +0.1% 1.07% $2.3M 2024-08-14 $81.66
2024 Q1 ADDED 29,887 +119 +0.4% 1.01% $2.1M 2024-05-09 $72.63
2023 Q4 REDUCED 5.8% +2.5% 29,768 -1,840 -5.8% 1.05% $2.1M 2024-02-15 $61.38
45 older quarters hidden  —  Sign in free or upgrade to Premium to see full history

FAQ About Wills Financial Group, Inc. and SO

These are the practical questions this page is built to answer before you even open the full history table.

How long has Wills Financial Group, Inc. reported owning SO?

Wills Financial Group, Inc. reported SO across 5 quarterly 13F filings, from 2023 Q4 through 2024 Q4.

What was the largest reported SO position in Wills Financial Group, Inc.'s portfolio?

The largest reported portfolio weight for SO was 1.36% in 2024 Q4.

What is the latest reported SO position on this page?

The most recent filing on this page is 2024 Q4, when Wills Financial Group, Inc. reported 38,365 shares, equal to 1.36% of portfolio, with an estimated market value of $3.2M.

What does the chart on this SO ownership page compare?

The chart compares Wills Financial Group, Inc.'s quarterly SO portfolio weight with the stock's indexed share price, so you can see whether the fund was building, trimming, or holding the position as price moved.

How well did Wills Financial Group, Inc. time their SO position?

Based on 13F filing dates vs. subsequent SO price moves, Wills Financial Group, Inc. correctly timed 25 out of 49 reported position changes (51%). The annualised alpha on SO relative to SPY over the holding period was -1.8%.

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