Sonora Investment Management Group, LLC PG PROCTER AND GAMBLE CO

Ownership history in Sonora Investment Management Group, LLC  ·  16 quarters on record

AI Ownership Summary

Sonora Investment Management Group, LLC reported PROCTER AND GAMBLE CO (PG) in 16 quarterly 13F filings from 2023 Q4 through 2025 Q3. Peak portfolio weight reached 1.07% in 2025 Q1. The latest visible filing shows PG at 0.84% of the fund.

This page tracks quarterly shares, estimated market value, portfolio weight, filing dates, and disclosure-aligned stock prices directly from SEC EDGAR 13F filings. Older history is available after unlock; the visible window still shows the most recent pattern.

What this PG ownership page tells you

This page is designed to answer the real investor question behind a 13F filing: how meaningful was Sonora Investment Management Group, LLC's position in PROCTER AND GAMBLE CO, and how did that conviction change over time? You can read the holding window, peak weight, latest reported size, disclosure timing, and quarter-by-quarter changes without piecing the story together from raw SEC rows.

Freshest filing
Latest Reported Filing
2025 Q3

PG was reported at 0.84% of portfolio in the most recent visible filing.

High-water mark
Peak Conviction
1.07% in 2025 Q1

Peak weight helps separate a token disclosure from a real conviction holding the fund genuinely cared about.

Time in book
Holding Window
2023 Q4 to 2025 Q3

Longer holding windows often tell a very different story from short-lived tactical trades or one-quarter experiments.

Decision context
Why It Matters
Position size beats headlines

Knowing that a fund owned a stock is useful. Knowing whether it was a 0.20% placeholder or a true high-conviction position is where the signal actually starts.

How Sonora Investment Management Group, LLC held PG — position size vs. price
% of Fund (quarterly)    PG price (quarter-end, indexed to 100)    SPY (indexed to 100)    QQQ (indexed to 100)
📋 Quarterly Holdings History 8 quarters  
Quarter Action Sold % After 3M Timing Shares Change Chg % % of Fund Mkt Value Filed Price (Filed)
2025 Q3 REDUCED 76,872 -2,014 -2.6% 0.84% $11.8M 2025-11-14 (Est.) $145.53
2025 Q2 REDUCED 78,886 -96 -0.1% 0.93% $12.6M 2025-07-17 $151.27
2025 Q1 REDUCED 78,982 -476 -0.6% 1.07% $13.5M 2025-04-15 $162.74
2024 Q4 REDUCED 79,458 -372 -0.5% 1.02% $13.3M 2025-01-23 $159.53
2024 Q3 REDUCED 79,830 -3,369 -4.0% 1.02% $13.8M 2024-10-15 $165.68
2024 Q2 UNCHANGED 83,199 0% 1.06% $13.5M 2024-07-12 $158.09
2024 Q1 REDUCED 83,199 -1,265 -1.5% 1.06% $13.5M 2024-05-14 $157.28
2023 Q4 ADDED 84,464 +909 +1.1% 1.01% $12.4M 2024-02-14 $146.72
8 older quarters hidden  —  Sign in free or upgrade to Premium to see full history

FAQ About Sonora Investment Management Group, LLC and PG

These are the practical questions this page is built to answer before you even open the full history table.

How long has Sonora Investment Management Group, LLC reported owning PG?

Sonora Investment Management Group, LLC reported PG across 8 quarterly 13F filings, from 2023 Q4 through 2025 Q3.

What was the largest reported PG position in Sonora Investment Management Group, LLC's portfolio?

The largest reported portfolio weight for PG was 1.07% in 2025 Q1.

What is the latest reported PG position on this page?

The most recent filing on this page is 2025 Q3, when Sonora Investment Management Group, LLC reported 76,872 shares, equal to 0.84% of portfolio, with an estimated market value of $11.8M.

What does the chart on this PG ownership page compare?

The chart compares Sonora Investment Management Group, LLC's quarterly PG portfolio weight with the stock's indexed share price, so you can see whether the fund was building, trimming, or holding the position as price moved.

How well did Sonora Investment Management Group, LLC time their PG position?

Based on 13F filing dates vs. subsequent PG price moves, Sonora Investment Management Group, LLC correctly timed 7 out of 14 reported position changes (50%). The annualised alpha on PG relative to SPY over the holding period was -11.0%.

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