GOOG β€” Google Inc Class A COM

Ownership history in SFMG, LLC  Β·  53 quarters on record

This page tracks every 13F SEC filing in which SFMG, LLC reported a position in Google Inc Class A COM (GOOG). Data includes quarterly share count, position size as % of portfolio, estimated market value, and end-of-quarter stock price β€” sourced directly from SEC EDGAR 13F filings.

πŸ” Peak position
1.54% (2025 Q4)
πŸ“Š Avg. % of fund
0.46%
πŸ“… First filed
2010 Q4
πŸ“… Last filed
2025 Q4
⏱ Quarters held
53

Position Intelligence

SFMG, LLC Γ— GOOG AI Analytics

πŸ“ˆ SFMG, LLC outperformed the S&P 500 by +11.2% annually on this GOOG position. Timing score: 62% (29/47 decisions correct). Average cost basis: $96.18. Maximum drawdown during holding period: –38.7%.

πŸ“ˆ Position Alpha vs SPY
+11.2%
annualised excess return

πŸ”₯ Exceptional β€” beat the S&P 500 by 11.2% per year on this position.
52 quarters analyzed

⏱️ Timing Score
62%

βœ… Decent timing β€” more right than wrong on entries and exits.
29 of 47 add/trim decisions correct

πŸ’° Entry Quality
$96.18
+226.0% vs current ($313.58)

Best entry: $12.51 (2011 Q2)  Β·  Worst: $243.22 (2025 Q3)

πŸ›‘οΈ Drawdown Resilience
–38.7%
max drawdown while held

πŸ’ͺ Held through 1 major drawdown (>20%). Strong conviction under pressure.

πŸ’ͺ Fund Conviction
69%
buy-side decisions

33 adds Β· 15 trims. Bought during 9 of 17 down-price quarters. πŸ“ˆ More buys than sells across the holding period.

πŸ“‘ Position Trajectory
↑ Growing
last 4–5 quarters trend

πŸ“ˆ SFMG, LLC has been actively increasing its GOOG allocation β€” a bullish signal from insiders.
Currently 1.54% of portfolio

⚠ Based on quarterly 13F SEC filings and end-of-quarter closing prices. Timing score = accuracy of add/trim decisions vs next-quarter price direction. Alpha = mean quarterly excess return Γ— 4 (annualised). Not investment advice.

% of Fund (quarterly)    GOOG price (monthly, adj. close)
πŸ“‹ Quarterly Holdings History 10 quarters  β–Ύ
Quarter Action Shares Change Chg % % of Fund Mkt Value Price (EOQ)
2025 Q4 REDUCED 72,990 -1,603 -2.1% 1.54% $22.9M $313.58
2025 Q3 ADDED 74,593 +283 +0.4% 1.26% $18.2M $243.22
2025 Q2 ADDED 74,310 +1,014 +1.4% 0.99% $13.2M $176.99
2025 Q1 REDUCED 73,296 -1,296 -1.7% 0.90% $11.5M $155.69
2024 Q4 ADDED 74,592 +4,654 +6.7% 1.12% $14.2M $189.57
2024 Q3 REDUCED 69,938 -16 -0.0% 0.95% $11.7M $166.24
2024 Q2 REDUCED 69,954 -1,028 -1.4% 1.12% $12.8M $182.13
2024 Q1 ADDED 70,982 +80 +0.1% 0.93% $10.8M $151.02
2023 Q4 ADDED 70,902 +311 +0.4% 0.93% $10.0M $139.78
2023 Q3 REDUCED 70,591 -1,245 -1.7% 0.96% $9.3M $130.78
43 older quarters hidden  β€”  Sign in free or upgrade to Premium to see full history
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