Broker-Dealer

Robert W. Baird & Co. Inc

Milwaukee, WI FINRA-registered broker-dealer and SEC Registered Investment Adviser; institutional investment manager filing Form 13F with the SEC Mixed CIK: 0000810972
13F Score ?
37
3Y · Top 10 · Mgr Wt
13F Score ?
82
7Y · Top 10 · Mgr Wt
S&P 500 ?
80
Benchmark
$9.78B
AUM
+1.10%
2015 Q1
+10.72%
1-Year Return
+13.83%
Top 10 Concentration
+11.27%
Turnover
+4.09%
AUM Change
Since 1999
First Filing
1268
# of Holdings

Fund Overview

13F Filed: 2015-05-13

As of 2015 Q1, Robert W. Baird & Co. Inc manages $9.78B in reported 13F assets , holds 1268 positions with +13.83% top-10 concentration , and delivered a 1-year return of +10.72% on its disclosed equity portfolio. Filing 13F reports since 1999.

About

Investment Strategy

Analytics Summary

Risk Profile

Key Personnel

Steven G. Booth — Chairman & Chief Executive Officer
Brian T. Duffy — President & Chief Operating Officer
Official 13F Filings — SEC EDGAR Key personnel and Fund Overview may contain mistakes

Activity Summary — 2015 Q1

Q1 2015 13F Filed: May 13, 2015 ⚠ 133mo ago

Top Buys

% $
Stock % Impact
+0.70%
+0.59%
+0.44%
+0.44%
+0.43%
+0.42%

Top Sells

% $
Stock % Impact
Sold All 😨 Was: 0.46% -0.44%
-0.42%
-0.34%
-0.34%
-0.28%
-0.27%

Top Holdings

2015 Q1
Stock %
2.01%
1.93%
1.49%
1.36%
1.35%
1.31%
View All Holdings

Activity Summary

Latest
Market Value $9.78B
AUM Change +4.09%
New Positions 125
Increased Positions 619
Closed Positions 82
Top 10 Concentration +13.83%
Portfolio Turnover +11.27%
Alt Turnover +13.23%

Sector Allocation Trends

Quarterly History
Free View: Last 10 Quarters. Subscribe to see full history

Holdings Analysis

Size: % of Portfolio Color: Last Full-Quarter Return No data
Free: 10 quarters

Positions Dynamics

Visualizing Top 20 holdings weight history over the last 10 quarters.

Portfolio Analytics — Latest

Robert W. Baird & Co. Inc risk dashboard covering volatility, beta, value-at-risk, drawdowns, concentration, factor tilts, benchmark comparison, and stress testing for the latest disclosed portfolio.

Risk access
Building institutional risk profile...
Guru Intelligence Hub Pro
Real-time Analytics
High-Conviction Alpha
AAPL 92.4
NVDA 88.1
MSFT 74.3
Strategy Guardian
Style Drift 0.12
Sector Rotation 0.38

Tracking institutional benchmark deviation

Scenario Lab
2008 GFC -32.4%
Covid-19 -18.1%
2022 Bear -24.7%
Unlock the full Guru Intelligence Hub
Real conviction scores for every holding  ·  Strategy Guardian alerts  ·  Live Scenario Lab stress tests
Upgrade to Pro

Best Strategy vs. Benchmarks

AI Backtest: Auto-Optimizing...
Loading AI Backtest...
Don't be Fooled by Randomness
Access Alpha, Capture Ratios, and Batting Average calibrated for this specific strategy.
UPGRADE NOW
Nassim Taleb — author of Fooled by Randomness
Returns
--
Latest Quarter
--
1-Year Return
--
Ann. Return
Risk
--
Std Deviation
--
Max Drawdown
--
Beta vs SPY
Quality
--
Sharpe
--
Sortino
--
Win Rate
--
Payoff Ratio
Edge Metrics Last 10 quarters only
--
Alpha annualized
--
Up Capture
--
Down Capture

Strategy Backtester: Robert W. Baird & Co. Inc

Replicate top holdings performance • Compare vs benchmarks • Optimize N

Find the best N! Test multiple portfolio sizes at once to discover the optimal configuration.

Risk insights! Identify periods when the fund lagged the benchmark – critical for timing entries.

⏱ Run Backtest

Liquid Glass Edition

0
Backtests Run
+127%
Avg. Return

👆 Click the button to launch tickers!

Don't Be Fooled by Randomness
Proven alpha spans cycles, not just 24 months. Unlock full history since 1999.
PRO ACCESS
Free Demo
Try the Backtester on Real Funds
Run full-history backtests on a curated 2-3 funds. See signal quality, drawdowns, and cycle behavior before you decide.
Underperformance Analysis — Top 10 Holdings vs SPY

Backtesting Robert W. Baird & Co. Inc's top 10 holdings against SPY identified 81 underperformance periods. Worst drawdown: 2010-11 – 2011-03 (-11.6% vs SPY, 5 quarters). Currently underperforming.

Avg. lag: -3.4% vs SPY Avg. duration: 2.2 quarters
Backtest Snapshot — Top 10 Holdings (Mn-Weighted)

The ticker-level breakdown shows how each of Robert W. Baird & Co. Inc's top holdings contributed to portfolio returns quarter by quarter. Strongest recent contributors inside the last 5 years of the quarterly Top 10 backtest window: JNJ (2010 Q2 – 2014 Q4, +9.2 pts), XOM (2010 Q2 – 2014 Q4, +7.2 pts), MSFT (2010 Q2 – 2014 Q4, +7.0 pts), AAPL (2012 Q1 – 2014 Q4, +6.7 pts), BRK/B (2010 Q2 – 2014 Q4, +5.3 pts) .

Strategy ann.: 8.3% SPY ann.: 8.0% Period: 1999–2026
Best Recent Contributors — Last 5Y
2 of 5 recent top contributors lagged SPY, which means even some of this fund's best return drivers still failed to beat a simple index over the same window.
2010 Q2 – 2014 Q4 • 19Q in Top 10 Lagged SPY
JNJ
+100%
SPY
+113%
Contrib
+9.2%
2010 Q2 – 2014 Q4 • 19Q in Top 10 Lagged SPY
XOM
+63%
SPY
+113%
Contrib
+7.2%
2010 Q2 – 2014 Q4 • 14Q in Top 10 Beat SPY
MSFT
+89%
SPY
+77%
Contrib
+7.0%
2012 Q1 – 2014 Q4 • 12Q in Top 10 Beat SPY
AAPL
+61%
SPY
+59%
Contrib
+6.7%
2010 Q2 – 2014 Q4 • 12Q in Top 10 Beat SPY
BRK/B
+79%
SPY
+68%
Contrib
+5.3%
Stock return (green = beat SPY)   Stock return (red = lagged SPY)   SPY same period   Cumulative contribution during the last 5 years of the quarterly Mn-weighted Top 10 strategy

Frequently Asked Questions

What does Robert W. Baird & Co. Inc invest in?
Baird’s investment capabilities are broad, but the equity strategies that shape the firm’s 13F footprint share several core attributes: - **Fundamental, bottom-up research:** Equity teams focus on detailed company analysis, evaluating business models, competitive positioning, earnings quality, and balance-sheet strength. This research is expressed in concentrated, high-conviction portfolios within style and capitalization mandates (e.g., small cap, mid cap, large-cap core, growth, and value). - **Risk-aware active management:** Portfolios are benchmark-aware but not index-hugging. Sector and factor exposures are managed to keep risk within mandate parameters while allowing meaningful active bets in individual securities and industries. - **Multi-boutique and advisor-driven implementation:** Baird’s centralized strategies are complemented by advisor-managed separate accounts, which may utilize firm research while tailoring exposures to client objectives, tax constraints, and income needs. In addition to traditional equity strategies, Baird Advisors runs a substantial fixed-income business, but those holdings rarely surface in 13F because they are not 13(f) securities. The U.S.-listed holdings that do appear in the filings largely reflect: - Direct common-stock positions in large-, mid-, and small-cap U.S. issuers held in Baird mutual funds and institutional separate accounts; - Selected ETFs and closed-end funds used for tactical, income, or completion exposures in wealth-management portfolios; - Occasional U.S.-listed ADRs and non-U.S. companies included in global and international mandates. A holdings-based review of Baird’s **13F Portfolio Composition** across time typically shows broad diversification across sectors, with some recurring emphasis on high-quality industrial, financial, consumer, and healthcare names, and measured exposure to U.S. technology leaders. Because the data combine multiple strategies, the resulting profile reflects the blend of Baird’s equity boutiques and advisor-driven allocations.
What is Robert W. Baird & Co. Inc's AUM?
Robert W. Baird & Co. Inc reported $9.78B in 13F assets as of 2015 Q1. Note: 13F AUM reflects only long equity positions reported to the SEC and may differ from total assets under management.
How concentrated is Robert W. Baird & Co. Inc's portfolio?
Robert W. Baird & Co. Inc holds 1268 disclosed positions. The top 10 holdings represent +13.83% of the reported portfolio, indicating a diversified investment approach.
How to track Robert W. Baird & Co. Inc 13F filings?
Track Robert W. Baird & Co. Inc's quarterly filings on SEC EDGAR or on this page — data is updated within days of each filing deadline. Subscribe to 13Foresight for position-change alerts.
Who manages Robert W. Baird & Co. Inc?
Robert W. Baird & Co. Inc is managed by Steven G. Booth (Chairman & Chief Executive Officer), Brian T. Duffy (President & Chief Operating Officer).

Disclaimer: 13Foresight is not a registered investment adviser, broker-dealer, or financial planner. All information on this site is provided solely for informational and educational purposes and does not constitute investment advice, a solicitation, or a recommendation to buy or sell any security. Portfolio backtests shown on this page are hypothetical and simulated — they do not represent actual trading results and were constructed with the benefit of hindsight. Actual results would differ materially. 13F filings disclose only long equity positions valued above $10,000, submitted up to 45 days after quarter-end; they do not capture short positions, options, bonds, cash, private investments, or non-U.S. securities. A fund's backtest performance may not reflect its actual returns, as managers frequently generate alpha through strategies not visible in 13F data. Past performance is not indicative of future results. All data sourced from public SEC EDGAR filings. Use at your own risk. Full Terms of Use.

Full history →