Prentice Capital Management, LP

All Holdings — 2025 Q4

AI Portfolio Summary
In 2025 Q4, Prentice Capital Management, LP maintained a portfolio of 26 distinct positions. The most significant new addition to the portfolio was OPENDOOR TECHNOLOGIE, which now represents 5.08% of the total fund value. They heavily accumulated shares in GROUPON INC, increasing their position by 40.6%. Conversely, Prentice Capital Management, LP completely exited their position in COMPASS INC.
PCA Score Concentration Risk
Risk ENB
Total Positions
26
Quarter
2025 Q4
Top Holding
SNAP (13.9%)
Top 10 Concentration
79.3%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
1-25 of 26
Stock History Sector / Type Port % Prev % Rank / Prev Conviction Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
SNAP
SNAP INC
Communication Services 13.91% 13.90% #1 1
Prev: #2
5.6 -86,679 -7.3%
P
S
1,093,998 $8,828,564 2022 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
GRPN
GROUPON INC
Communication Services 13.80% 12.62% #2 1
Prev: #3
7.6 143,739 40.6%
P
S
497,503 $8,761,028 2019 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
NN
NEXTNAV INC
Technology 13.31% 9.67% #3 2
Prev: #5
7.4 65,033 14.7%
P
S
507,792 $8,449,659 2023 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
JBLU
JETBLUE AWYS CO...
Industrials 10.65% 17.11% #4 3
Prev: #1
4.4 -791,310 -34.8%
P
S
1,485,118 $6,757,287 2022 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
PTON
PELOTON INTERAC...
Consumer Cyclical 5.42% 10.51% #5 1
Prev: #4
2.2 -206,929 -27.1%
P
S
557,960 $3,437,034 2023 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
COTY
COTY INC
Consumer Defensive 5.35% 4.18% #6 3
Prev: #9
4.3 426,043 63.0%
P
S
1,102,688 $3,396,279 2020 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
OPEN
OPENDOOR TECHNO...
Real Estate 5.08% #7
Prev: #—
4.0 552,981 no change
NEW
552,981 $3,223,879 2025 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
GPRO
GOPRO INC
Technology 4.22% 3.68% #8 2
Prev: #10
3.9 760,756 66.9%
P
S
1,897,870 $2,675,997 2019 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
ULCC
FRONTIER GROUP ...
Industrials 3.93% 3.57% #9 2
Prev: #11
1.6 no change no change
P
S
530,119 $2,496,860 2025 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
MODG
TOPGOLF CALLAWA...
Consumer Cyclical 3.61% 4.70% #10 3
Prev: #7
1.6 -128,059 -39.5%
P
S
196,111 $2,288,615 2006 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
SBUX
STARBUCKS CORP
Consumer Cyclical 3.32% #11
Prev: #—
3.3 25,000 no change
NEW
25,000 $2,105,250 2008 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
HLF
HERBALIFE LTD
Consumer Defensive 3.13% 3.12% #12
Prev: #12
1.4 -87,452 -36.2%
P
S
154,209 $1,987,754 2023 Q2 13F Filing 2025-12-31 2026-02-14 (Est.)
N/A
NEXTNAV INC
Unknown 2.99% #13
Prev: #—
3.2 250,000 no change
NEW
250,000 $1,900,000 13F Filing 2025-12-31 2026-02-14 (Est.)
BMBL
BUMBLE INC
Communication Services 2.87% 5.45% #14 8
Prev: #6
1.2 -75,186 -12.8%
P
S
510,579 $1,822,767 2023 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
TBCH
TURTLE BEACH CO...
Technology 2.49% 2.74% #15 2
Prev: #13
1.0 no change no change
P
S
112,836 $1,583,089 2025 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
RH
RH
Consumer Cyclical 1.83% #16
Prev: #—
2.7 6,500 no change
NEW
6,500 $1,164,475 2025 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
NWL
NEWELL BRANDS I...
Consumer Defensive 1.26% #17
Prev: #—
2.5 214,439 no change
NEW
214,439 $797,713 2008 Q3 13F Filing 2025-12-31 2026-02-14 (Est.)
CWH
CAMPING WORLD H...
Consumer Cyclical 1.23% #18
Prev: #—
2.5 80,269 no change
NEW
80,269 $781,017 2019 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
GRWG
GROWGENERATION ...
Consumer Cyclical 0.65% 0.47% #19 2
Prev: #17
2.5 108,711 65.7%
P
S
274,097 $411,145 2022 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
PLCE
CHILDRENS PL IN...
Consumer Cyclical 0.44% 0.55% #20 5
Prev: #15
2.2 12,427 21.5%
P
S
70,124 $279,094 2019 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
OTLY
OATLY GROUP AB
Consumer Defensive 0.36% 0.54% #21 5
Prev: #16
0.1 -300 -1.4%
P
S
21,463 $229,439 2022 Q1 13F Filing 2025-12-31 2026-02-14 (Est.)
N/A
HYDROFARMS HLDG...
Unknown 0.11% 0.24% #22 4
Prev: #18
0.1 -2,980 -6.2%
P
S
45,469 $68,658 13F Filing 2025-12-31 2026-02-14 (Est.)
N/A
OPENDOOR TECHNO...
Unknown 0.03% #23
Prev: #—
2.0 25,940 no change
NEW
25,940 $18,421 13F Filing 2025-12-31 2026-02-14 (Est.)
N/A
OPENDOOR TECHNO...
Unknown 0.01% #24
Prev: #—
2.0 12,970 no change
NEW
12,970 $5,180 13F Filing 2025-12-31 2026-02-14 (Est.)
COMP
COMPASS INC
Real Estate 0.00% 4.26%
Sold All 😨
(Was: #8)
0.3 -347,094 -100.0%
CLOSED
$— 2023 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
LYFT
LYFT INC
Technology 0.00% 2.69%
Sold All 😨
(Was: #14)
0.3 -80,101 -100.0%
CLOSED
$— 2021 Q4 13F Filing 2025-12-31 2026-02-14 (Est.)
Showing 1-25 of 26 holdings

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