PLANNING DIRECTIONS INC — 13F Holdings

2026 Q1  ·  110 Positions

2026 Q1 Portfolio Activity

In 2026 Q1, PLANNING DIRECTIONS INC maintained a portfolio of 110 distinct positions. The most significant new addition was ISHARES TR, now representing 11.32% of the total fund value. They heavily accumulated shares in VICTORY PORTFOLIOS II, increasing the position by 6.4%. The fund also reduced its exposure to SCHWAB STRATEGIC TR by 63.9%.
Position History hover any row below to update
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PLANNING DIRECTIONS INC Ann Arbor, MI RIA AUM $197M
Fund Overview SEC EDGAR
PCA Score Concentration Risk
Risk ENB
To Excel To CSV
Total Positions
110
Quarter
2026 Q1
Top Holding
IVE (11.3%)
Top 10 Concentration
56.6%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 110
Stock History Sector / Type Port % Prev % Rank / Prev Conviction
Freshness
Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
IVE
ISHARES TR
ETF 11.32% — #1
Prev: #—
9.5
—
105,962 —
NEW
 105,962 $22,373,821 2026 Q1 13F Filing 2026-03-31 2026-04-15
SCHD
SCHWAB STRATEGI...
ETF 7.53% 18.59% #2 1
Prev: #1
4.5
—
-859,612 -63.9%
P
S
485,048 $14,881,267 2018 Q1 13F Filing 2026-03-31 2026-04-15
VIG
VANGUARD SPECIA...
ETF 7.51% 7.54% #3
Prev: #3
4.5
—
949 1.4%
P
S
69,009 $14,841,164 2018 Q1 13F Filing 2026-03-31 2026-04-15
UITB
VICTORY PORTFOL...
Bond/Debt 7.11% 6.70% #4
Prev: #4
5.3
—
17,867 6.4%
P
S
298,691 $14,043,539 2024 Q2 13F Filing 2026-03-31 2026-04-15
AAPL
APPLE INC
Technology 5.50% 5.84% #5
Prev: #5
3.2
—
232 0.5%
P
S
42,845 $10,873,555 2018 Q1 13F Filing 2026-03-31 2026-04-15
JPIE
J P MORGAN EXCH...
ETF 5.36% — #6
Prev: #—
5.6
—
229,934 —
NEW
 229,934 $10,593,040 2026 Q1 13F Filing 2026-03-31 2026-04-15
MGV
VANGUARD WORLD ...
ETF 3.26% 3.07% #7
Prev: #7
1.8
—
1,189 2.8%
P
S
44,376 $6,432,321 2018 Q1 13F Filing 2026-03-31 2026-04-15
BSV
VANGUARD BD IND...
Bond/Debt 3.24% 8.44% #8 6
Prev: #2
1.3
—
-130,830 -61.6%
P
S
81,713 $6,407,107 2018 Q1 13F Filing 2026-03-31 2026-04-15
FLDR
FIDELITY MERRIM...
ETF 3.04% 2.87% #9 1
Prev: #8
3.2
—
6,363 5.6%
P
S
119,909 $6,001,441 2023 Q4 13F Filing 2026-03-31 2026-04-15
VT
VANGUARD INTL E...
ETF 2.70% 2.84% #10 1
Prev: #9
1.6
—
-1,393 -3.5%
P
S
38,584 $5,336,940 2021 Q3 13F Filing 2026-03-31 2026-04-15
VOT
VANGUARD INDEX ...
ETF 2.69% 2.83% #11 1
Prev: #10
1.6
—
555 2.8%
P
S
20,690 $5,324,696 2018 Q1 13F Filing 2026-03-31 2026-04-15
IJR
ISHARES TR
ETF 2.37% 3.61% #12 6
Prev: #6
0.9
—
-22,003 -36.9%
P
S
37,635 $4,678,356 2018 Q1 13F Filing 2026-03-31 2026-04-15
ISTB
ISHARES TR
ETF 2.35% — #13
Prev: #—
4.4
—
95,634 —
NEW
 95,634 $4,634,422 2026 Q1 13F Filing 2026-03-31 2026-04-15
VUG
VANGUARD INDEX ...
Warrant 2.26% 2.62% #14 2
Prev: #12
1.4
—
-421 -3.9%
P
S
10,240 $4,472,878 2018 Q1 13F Filing 2026-03-31 2026-04-15
VCSH
VANGUARD SCOTTS...
ETF 2.12% 2.57% #15 2
Prev: #13
1.3
—
-11,154 -17.4%
P
S
52,859 $4,190,111 2018 Q1 13F Filing 2026-03-31 2026-04-15
JEPI
J P MORGAN EXCH...
ETF 1.78% 1.62% #16 2
Prev: #14
2.7
—
5,779 10.3%
P
S
61,915 $3,509,337 2023 Q4 13F Filing 2026-03-31 2026-04-15
NVDA
NVIDIA CORPORAT...
Technology 1.40% 1.45% #17 2
Prev: #15
1.1
—
363 2.3%
P
S
15,844 $2,763,148 2020 Q1 13F Filing 2026-03-31 2026-04-15
JEPQ
J P MORGAN EXCH...
Unknown 1.38% 1.33% #18 2
Prev: #16
2.6
—
3,723 8.2%
P
S
49,190 $2,731,055 2024 Q1 13F Filing 2026-03-31 2026-04-15
SDY
SPDR SERIES TRU...
Unknown 1.32% 1.26% #19 1
Prev: #18
1.0
—
-118 -0.7%
P
S
17,873 $2,608,319 2018 Q1 13F Filing 2026-03-31 2026-04-15
IUSG
ISHARES TR
Warrant 1.17% 1.27% #20 3
Prev: #17
1.0
—
-132 -0.9%
P
S
14,862 $2,305,195 2018 Q1 13F Filing 2026-03-31 2026-04-15
NEAR
ISHARES U S ETF...
ETF 1.07% 0.83% #21
Prev: #21
2.9
—
9,499 29.4%
P
S
41,769 $2,123,305 2025 Q3 13F Filing 2026-03-31 2026-04-15
VTV
VANGUARD INDEX ...
ETF 1.00% 0.88% #22 2
Prev: #20
2.4
—
933 10.2%
P
S
10,110 $1,983,661 2021 Q2 13F Filing 2026-03-31 2026-04-15
VO
VANGUARD INDEX ...
ETF 0.92% 1.04% #23 4
Prev: #19
0.9
—
-787 -11.0%
P
S
6,350 $1,823,630 2018 Q1 13F Filing 2026-03-31 2026-04-15
JIRE
J P MORGAN EXCH...
Bond/Debt 0.75% 0.66% #24 3
Prev: #27
2.3
—
2,214 12.7%
P
S
19,687 $1,491,068 2025 Q2 13F Filing 2026-03-31 2026-04-15
SHYG
ISHARES TR
ETF 0.74% 2.79% #25 14
Prev: #11
0.3
—
-94,789 -73.3%
P
S
34,459 $1,457,963 2025 Q1 13F Filing 2026-03-31 2026-04-15
VOO
VANGUARD INDEX ...
ETF 0.71% 0.75% #26 3
Prev: #23
0.8
—
-31 -1.3%
P
S
2,332 $1,393,316 2018 Q1 13F Filing 2026-03-31 2026-04-15
ACWV
ISHARES INC
ETF 0.69% 0.68% #27 1
Prev: #26
1.3
—
no change no change
P
S
11,406 $1,363,132 2020 Q2 13F Filing 2026-03-31 2026-04-15
AMZN
AMAZON COM INC
Consumer Cyclical 0.69% 0.77% #28 6
Prev: #22
0.8
—
-61 -0.9%
P
S
6,528 $1,359,587 2018 Q3 13F Filing 2026-03-31 2026-04-15
VBR
VANGUARD INDEX ...
ETF 0.67% 0.70% #29 4
Prev: #25
0.8
—
-431 -6.6%
P
S
6,139 $1,333,764 2018 Q1 13F Filing 2026-03-31 2026-04-15
XLP
SELECT SECTOR S...
Unknown 0.65% 0.61% #30 1
Prev: #29
0.8
—
6 0.0%
P
S
15,687 $1,286,058 2018 Q1 13F Filing 2026-03-31 2026-04-15
MSFT
MICROSOFT CORP
Technology 0.65% 0.70% #31 7
Prev: #24
2.3
—
566 19.6%
P
S
3,451 $1,277,546 2018 Q2 13F Filing 2026-03-31 2026-04-15
VOE
VANGUARD INDEX ...
ETF 0.65% 0.64% #32 4
Prev: #28
0.8
—
-201 -2.8%
P
S
6,922 $1,275,643 2018 Q1 13F Filing 2026-03-31 2026-04-15
AMAT
APPLIED MATLS I...
Technology 0.56% 0.42% #33 1
Prev: #34
0.7
—
3 0.1%
P
S
3,256 $1,112,964 2023 Q4 13F Filing 2026-03-31 2026-04-15
JMUB
J P MORGAN EXCH...
ETF 0.51% 0.51% #34 3
Prev: #31
0.7
—
177 0.9%
P
S
20,066 $1,003,122 2024 Q3 13F Filing 2026-03-31 2026-04-15
IYJ
ISHARES TR
ETF 0.51% 0.52% #35 5
Prev: #30
0.7
—
-169 -2.4%
P
S
6,771 $999,063 2018 Q1 13F Filing 2026-03-31 2026-04-15
VHT
VANGUARD WORLD ...
ETF 0.41% 0.45% #36 3
Prev: #33
0.7
—
-77 -2.5%
P
S
2,993 $814,999 2018 Q1 13F Filing 2026-03-31 2026-04-15
XAR
SPDR SERIES TRU...
ETF 0.41% 0.38% #37 1
Prev: #38
0.7
—
25 0.8%
P
S
3,172 $805,638 2018 Q1 13F Filing 2026-03-31 2026-04-15
VB
VANGUARD INDEX ...
ETF 0.38% 0.38% #38 1
Prev: #37
0.7
—
-106 -3.6%
P
S
2,850 $746,356 2018 Q1 13F Filing 2026-03-31 2026-04-15
WMT
WALMART INC
Consumer Defensive 0.37% 0.31% #39 2
Prev: #41
2.1
—
310 5.5%
P
S
5,897 $732,874 2020 Q1 13F Filing 2026-03-31 2026-04-15
VCIT
VANGUARD SCOTTS...
Bond/Debt 0.37% 0.27% #40 3
Prev: #43
2.6
—
2,380 37.2%
P
S
8,773 $726,001 2020 Q3 13F Filing 2026-03-31 2026-04-15
ITA
ISHARES TR
ETF 0.36% 0.19% #41 16
Prev: #57
3.1
—
1,510 86.2%
P
S
3,262 $713,472 2018 Q1 13F Filing 2026-03-31 2026-04-15
XOM
EXXON MOBIL COR...
Energy 0.36% 0.25% #42 5
Prev: #47
0.6
—
-8 -0.2%
P
S
4,196 $711,840 2018 Q1 13F Filing 2026-03-31 2026-04-15
CEG
CONSTELLATION E...
Utilities 0.36% 0.40% #43 8
Prev: #35
2.1
—
274 12.1%
P
S
2,547 $711,261 2024 Q1 13F Filing 2026-03-31 2026-04-15
COHR
COHERENT CORP
Technology 0.35% 0.26% #44 2
Prev: #46
0.6
—
100 3.6%
P
S
2,900 $690,809 2025 Q4 13F Filing 2026-03-31 2026-04-15
RSPS
INVESCO EXCHANG...
Unknown 0.32% 0.34% #45 6
Prev: #39
0.6
—
-1,492 -6.5%
P
S
21,610 $637,482 2018 Q2 13F Filing 2026-03-31 2026-04-15
VTEB
VANGUARD MUN BD...
ETF 0.32% 0.47% #46 14
Prev: #32
0.1
—
-5,911 -31.9%
P
S
12,640 $630,586 2024 Q3 13F Filing 2026-03-31 2026-04-15
COIN
COINBASE GLOBAL...
Financial Services 0.31% 0.39% #47 11
Prev: #36
0.6
—
100 2.9%
P
S
3,528 $616,024 2023 Q4 13F Filing 2026-03-31 2026-04-15
XLU
SELECT SECTOR S...
Unknown 0.30% 0.27% #48 4
Prev: #44
0.6
—
450 3.6%
P
S
12,914 $592,627 2022 Q2 13F Filing 2026-03-31 2026-04-15
IWD
ISHARES TR
ETF 0.30% — #49
Prev: #—
3.6
—
2,756 —
NEW
 2,756 $588,975 2025 Q1 13F Filing 2026-03-31 2026-04-15
IYH
ISHARES TR
ETF 0.27% 0.33% #50 10
Prev: #40
0.6
—
-1,212 -12.1%
P
S
8,792 $541,929 2018 Q1 13F Filing 2026-03-31 2026-04-15
Showing 1-50 of 110 holdings

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