GOOG β€” Google Inc. C-Shares

Ownership history in NS Partners Ltd  Β·  41 quarters on record

This page tracks every 13F SEC filing in which NS Partners Ltd reported a position in Google Inc. C-Shares (GOOG). Data includes quarterly share count, position size as % of portfolio, estimated market value, and end-of-quarter stock price β€” sourced directly from SEC EDGAR 13F filings.

πŸ” Peak position
8.16% (2025 Q4)
πŸ“Š Avg. % of fund
3.79%
πŸ“… First filed
2015 Q3
πŸ“… Last filed
2025 Q4
⏱ Quarters held
41

Position Intelligence

NS Partners Ltd Γ— GOOG AI Analytics

πŸ“ˆ NS Partners Ltd outperformed the S&P 500 by +11.5% annually on this GOOG position. Timing score: 54% (21/39 decisions correct). Average cost basis: $96.11. Maximum drawdown during holding period: –38.7%.

πŸ“ˆ Position Alpha vs SPY
+11.5%
annualised excess return

πŸ”₯ Exceptional β€” beat the S&P 500 by 11.5% per year on this position.
40 quarters analyzed

⏱️ Timing Score
54%

➑️ Neutral timing β€” roughly coin-flip accuracy on add/trim calls.
21 of 39 add/trim decisions correct

πŸ’° Entry Quality
$96.11
+226.3% vs current ($313.58)

Best entry: $30.17 (2015 Q3)  Β·  Worst: $189.57 (2024 Q4)

πŸ›‘οΈ Drawdown Resilience
–38.7%
max drawdown while held

πŸ’ͺ Held through 1 major drawdown (>20%). Strong conviction under pressure.

πŸ’ͺ Fund Conviction
60%
buy-side decisions

24 adds Β· 16 trims. Bought during 9 of 12 down-price quarters. πŸ“ˆ More buys than sells across the holding period.

πŸ“‘ Position Trajectory
↑ Growing
last 4–5 quarters trend

πŸ“ˆ NS Partners Ltd has been actively increasing its GOOG allocation β€” a bullish signal from insiders.
Currently 8.16% of portfolio

⚠ Based on quarterly 13F SEC filings and end-of-quarter closing prices. Timing score = accuracy of add/trim decisions vs next-quarter price direction. Alpha = mean quarterly excess return Γ— 4 (annualised). Not investment advice.

% of Fund (quarterly)    GOOG price (monthly, adj. close)
πŸ“‹ Quarterly Holdings History 10 quarters  β–Ύ
Quarter Action Shares Change Chg % % of Fund Mkt Value Price (EOQ)
2025 Q4 REDUCED 663,607 -3,986 -0.6% 8.16% $208.2M $313.58
2025 Q3 REDUCED 667,593 -2,729 -0.4% 6.29% $162.6M $243.22
2025 Q2 REDUCED 670,322 -38,724 -5.5% 4.85% $118.9M $176.99
2025 Q1 ADDED 709,046 +4,489 +0.6% 4.87% $110.8M $155.69
2024 Q4 ADDED 704,557 +6,304 +0.9% 5.55% $134.2M $189.57
2024 Q3 ADDED 698,253 +18,456 +2.7% 4.92% $116.7M $166.24
2024 Q2 REDUCED 679,797 -6,716 -1.0% 5.65% $124.7M $182.13
2024 Q1 ADDED 686,513 +3,107 +0.5% 4.81% $104.5M $151.02
2023 Q4 ADDED 683,406 +867 +0.1% 4.68% $96.3M $139.78
2023 Q3 REDUCED 682,539 -5,696 -0.8% 4.84% $90.0M $130.78
31 older quarters hidden  β€”  Sign in free or upgrade to Premium to see full history
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