UPLD β€” UPLAND SOFTWARE INC

Ownership history in Heron Bay Capital Management  Β·  7 quarters on record

This page tracks every 13F SEC filing in which Heron Bay Capital Management reported a position in UPLAND SOFTWARE INC (UPLD). Data includes quarterly share count, position size as % of portfolio, estimated market value, and end-of-quarter stock price β€” sourced directly from SEC EDGAR 13F filings.

πŸ” Peak position
0.09% (2024 Q4)
πŸ“Š Avg. % of fund
0.05%
πŸ“… First filed
2024 Q2
πŸ“… Last filed
2025 Q4
⏱ Quarters held
7

Position Intelligence

Heron Bay Capital Management Γ— UPLD AI Analytics

πŸ“‰ Heron Bay Capital Management underperformed the S&P 500 by –23.6% annually on this UPLD position. Timing score: 60% (3/5 decisions correct). Average cost basis: $3.95. Maximum drawdown during holding period: –67.1%.

πŸ“ˆ Position Alpha vs SPY
-23.6%
annualised excess return

❌ Significantly underperformed the S&P 500 by 23.6% ann.
5 quarters analyzed

⏱️ Timing Score
60%

βœ… Decent timing β€” more right than wrong on entries and exits.
3 of 5 add/trim decisions correct

πŸ’° Entry Quality
$3.95
-63.8% vs current ($1.43)

Best entry: $2.49 (2024 Q3)  Β·  Worst: $4.34 (2024 Q4)

πŸ›‘οΈ Drawdown Resilience
–67.1%
max drawdown while held

πŸ’ͺ Held through 1 major drawdown (>20%). Strong conviction under pressure.

πŸ’ͺ Fund Conviction
43%
buy-side decisions

3 adds Β· 4 trims. Bought during 0 of 3 down-price quarters. πŸ“‰ Predominantly trimming β€” distribution phase.

πŸ“‘ Position Trajectory
β†’ Stable
last 4–5 quarters trend

βš–οΈ Portfolio weight has remained relatively stable β€” conviction maintained.
Currently 0.02% of portfolio

⚠ Based on quarterly 13F SEC filings and end-of-quarter closing prices. Timing score = accuracy of add/trim decisions vs next-quarter price direction. Alpha = mean quarterly excess return Γ— 4 (annualised). Not investment advice.

% of Fund (quarterly)    UPLD price (monthly, adj. close)
πŸ“‹ Quarterly Holdings History 7 quarters  β–Ύ
Quarter Action Shares Change Chg % % of Fund Mkt Value Price (EOQ)
2025 Q4 REDUCED 83,184 -3,355 -3.9% 0.02% $119K $1.43
2025 Q3 REDUCED 86,539 -6,054 -6.5% 0.04% $205K $2.37
2025 Q2 REDUCED 92,593 -2,590 -2.7% 0.04% $181K $1.95
2025 Q1 REDUCED 95,183 -1,780 -1.8% 0.06% $272K $2.86
2024 Q4 ADDED 96,963 +18,057 +22.9% 0.09% $421K $4.34
2024 Q3 ADDED 78,906 +4,792 +6.5% 0.04% $196K $2.49
2024 Q2 INITIATED 74,114 β€” β€” 0.04% $185K β€”

🏒 Other funds also holding UPLD

As of 2025 Q4 β€” sorted by position size

RICE HALL JAMES & ASSOCIATES, LLC 3Y 7Y 0.07% NEW SOUTH CAPITAL MANAGEMENT INC 3Y 7Y 0.06% RBF Capital, LLC 3Y 7Y 0.03% CastleKnight Management LP 3Y 0.02% GSA CAPITAL PARTNERS LLP 3Y 7Y 0.02% BRIDGEWAY CAPITAL MANAGEMENT, LLC 3Y 7Y 0.0% ACADIAN ASSET MANAGEMENT LLC 3Y 7Y 0.0% STEEL GROVE CAPITAL ADVISORS, LLC 3Y 7Y 0.0% EVERGREEN CAPITAL MANAGEMENT LLC 3Y 7Y 0.0% First Heartland Consultants, Inc. 3Y 7Y 0.0%
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