AAPL β€” APPLE INC

Ownership history in Heritage Wealth Advisors  Β·  49 quarters on record

This page tracks every 13F SEC filing in which Heritage Wealth Advisors reported a position in APPLE INC (AAPL). Data includes quarterly share count, position size as % of portfolio, estimated market value, and end-of-quarter stock price β€” sourced directly from SEC EDGAR 13F filings.

πŸ” Peak position
3.35% (2024 Q4)
πŸ“Š Avg. % of fund
1.78%
πŸ“… First filed
2013 Q4
πŸ“… Last filed
2025 Q4
⏱ Quarters held
49

Position Intelligence

Heritage Wealth Advisors Γ— AAPL AI Analytics

πŸ“ˆ Heritage Wealth Advisors outperformed the S&P 500 by +1.6% annually on this AAPL position. Timing score: 66% (31/47 decisions correct). Average cost basis: $118.78. Maximum drawdown during holding period: –29.9%.

πŸ“ˆ Position Alpha vs SPY
+1.6%
annualised excess return

βœ… Outperformed SPY on this position by 1.6% ann.
11 quarters analyzed

⏱️ Timing Score
66%

βœ… Decent timing β€” more right than wrong on entries and exits.
31 of 47 add/trim decisions correct

πŸ’° Entry Quality
$118.78
+128.7% vs current ($271.61)

Best entry: $17.39 (2013 Q4)  Β·  Worst: $254.15 (2025 Q3)

πŸ›‘οΈ Drawdown Resilience
–29.9%
max drawdown while held

πŸ’ͺ Held through 3 major drawdowns (>20%). Diamond-hands conviction.

πŸ’ͺ Fund Conviction
79%
buy-side decisions

38 adds Β· 10 trims. Bought during 13 of 15 down-price quarters. πŸ‚ Consistently bullish β€” fund kept accumulating this position.

πŸ“‘ Position Trajectory
↓ Shrinking
last 4–5 quarters trend

πŸ“‰ Portfolio weight has been declining in recent quarters. Possible distribution phase.
Currently 2.83% of portfolio

⚠ Based on quarterly 13F SEC filings and end-of-quarter closing prices. Timing score = accuracy of add/trim decisions vs next-quarter price direction. Alpha = mean quarterly excess return Γ— 4 (annualised). Not investment advice.

% of Fund (quarterly)    AAPL price (monthly, adj. close)
πŸ“‹ Quarterly Holdings History 10 quarters  β–Ύ
Quarter Action Shares Change Chg % % of Fund Mkt Value Price (EOQ)
2025 Q4 REDUCED 272,807 -3,123 -1.1% 2.83% $74.2M $271.61
2025 Q3 ADDED 275,930 +3,947 +1.5% 3.08% $70.3M $254.15
2025 Q2 ADDED 271,983 +315 +0.1% 2.65% $55.8M $204.55
2025 Q1 ADDED 271,668 +1,692 +0.6% 3.06% $60.3M $221.17
2024 Q4 REDUCED 269,976 -16,537 -5.8% 3.35% $67.6M $249.06
2024 Q3 ADDED 286,513 +410 +0.1% 3.13% $66.8M $231.48
2024 Q2 ADDED 286,103 +2,479 +0.9% 2.72% $60.3M $209.00
2024 Q1 ADDED 283,624 +5,155 +1.9% 2.23% $48.6M $169.93
2023 Q4 REDUCED 278,469 -9,483 -3.3% 2.67% $53.6M $190.55
2023 Q3 ADDED 287,952 +888 +0.3% 2.69% $49.3M $169.23
39 older quarters hidden  β€”  Sign in free or upgrade to Premium to see full history
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