GOOGL β€” ALPHABET INC

Ownership history in First Personal Financial Services  Β·  36 quarters on record

AI Ownership Summary

First Personal Financial Services reported ALPHABET INC (GOOGL) in 36 quarterly 13F filings from 2023 Q3 through 2024 Q3. Peak portfolio weight reached 3.68% in 2024 Q2. The latest visible filing shows GOOGL at 3.12% of the fund.

This page tracks quarterly shares, estimated market value, portfolio weight, filing dates, and disclosure-aligned stock prices directly from SEC EDGAR 13F filings. Older history is available after unlock; the visible window still shows the most recent pattern.

What this GOOGL ownership page tells you

This page is designed to answer the real investor question behind a 13F filing: how meaningful was First Personal Financial Services's position in ALPHABET INC, and how did that conviction change over time? You can read the holding window, peak weight, latest reported size, disclosure timing, and quarter-by-quarter changes without piecing the story together from raw SEC rows.

Freshest filing
Latest Reported Filing
2024 Q3

GOOGL was reported at 3.12% of portfolio in the most recent visible filing.

High-water mark
Peak Conviction
3.68% in 2024 Q2

Peak weight helps separate a token disclosure from a real conviction holding the fund genuinely cared about.

Time in book
Holding Window
2023 Q3 to 2024 Q3

Longer holding windows often tell a very different story from short-lived tactical trades or one-quarter experiments.

Decision context
Why It Matters
Position size beats headlines

Knowing that a fund owned a stock is useful. Knowing whether it was a 0.20% placeholder or a true high-conviction position is where the signal actually starts.

How First Personal Financial Services held GOOGL β€” position size vs. price
% of Fund (quarterly)    GOOGL price (quarter-end, indexed to 100)
πŸ“‹ Quarterly Holdings History 5 quarters  β–Ύ
Quarter Action Shares Change Chg % % of Fund Mkt Value Filed Price (Filed)
2024 Q3 REDUCED 88,909 -554 -0.6% 3.12% $14.7M 2024-11-14 (Est.) $174.57
2024 Q2 REDUCED 89,463 -3,946 -4.2% 3.68% $16.3M 2024-07-30 $169.09
2024 Q1 REDUCED 93,409 -888 -0.9% 3.27% $14.1M 2024-04-26 $170.54
2023 Q4 REDUCED 94,297 -705 -0.7% 3.20% $13.2M 2024-01-29 $152.25
2023 Q3 REDUCED 95,002 -1,052 -1.1% 3.23% $12.4M 2023-10-19 $136.62
31 older quarters hidden  β€”  Sign in free or upgrade to Premium to see full history

FAQ About First Personal Financial Services and GOOGL

These are the practical questions this page is built to answer before you even open the full history table.

How long has First Personal Financial Services reported owning GOOGL?

First Personal Financial Services reported GOOGL across 5 quarterly 13F filings, from 2023 Q3 through 2024 Q3.

What was the largest reported GOOGL position in First Personal Financial Services's portfolio?

The largest reported portfolio weight for GOOGL was 3.68% in 2024 Q2.

What is the latest reported GOOGL position on this page?

The most recent filing on this page is 2024 Q3, when First Personal Financial Services reported 88,909 shares, equal to 3.12% of portfolio, with an estimated market value of $14.7M.

What does the chart on this GOOGL ownership page compare?

The chart compares First Personal Financial Services's quarterly GOOGL portfolio weight with the stock's indexed share price, so you can see whether the fund was building, trimming, or holding the position as price moved.

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