Elwood & Goetz Wealth Advisory Group, LLC

Elwood & Goetz Wealth Advisory Group, LLC is a Peoria, Illinois-based registered investment advisory firm providing comprehensive wealth management and investment advisory services to high-net-worth individuals and families. The firm files with the SEC under CIK #0001752758, with 13F disclosures commencing around 2019, establishing a multi-year filing record that captures the firm's portfolio positioning through several consequential market environments including the pandemic-era volatility of 2020, the liquidity-driven recovery rally, the 2022 interest rate tightening cycle, and the subsequent market normalization. Co-founded by Todd Elwood and Nicholas Goetz, the firm reflects the principal-led, relationship-driven advisory model that characterizes many of the most effective wealth management practices in the Midwest. The dual-founder structure provides both leadership depth and complementary expertise, enabling the firm to deliver investment management and financial planning capabilities under a unified fiduciary framework. The decision to name the practice after its principals signals a personal commitment to client relationships—a reputational bond where the founders' own names are directly tied to the quality of service and investment outcomes delivered to clients. Peoria, situated in central Illinois along the Illinois River, has historically been an important regional economic center with deep roots in manufacturing, agriculture, healthcare, and financial services. The city is home to the global headquarters of Caterpillar Inc. and supports a substantial base of affluent families, business owners, and executives whose wealth management needs encompass investment management, retirement planning, tax strategy, estate planning, and business succession advisory. Elwood & Goetz operates within this economic ecosystem, serving a client base that values the personalized attention and local expertise that a regionally rooted advisory firm can provide—advantages that distinguish boutique practices from large national wirehouses or impersonal digital platforms. The firm's SEC registration and 13F filing obligations reflect its growth to institutional scale, a milestone that indicates meaningful client capital under management and the regulatory responsibilities that accompany fiduciary stewardship at this level. As an SEC-registered investment advisor, Elwood & Goetz operates under the fiduciary standard, requiring that all investment decisions are made in clients' best interests—a legal and ethical framework that shapes every dimension of the firm's portfolio construction, security selection, and risk management processes.

Elwood & Goetz Wealth Advisory Group employs a blend-oriented investment approach with a quality growth emphasis, constructing diversified equity portfolios designed to compound client wealth steadily while managing downside risk consistent with each client's financial objectives and risk tolerance. The firm's investment philosophy balances the pursuit of capital appreciation through ownership of high-quality growth businesses with the prudent diversification and risk management principles essential to wealth preservation mandates. The firm's 13F Portfolio Composition across its available filing history reveals a portfolio anchored in quality large-cap equities diversified across major market sectors. Holdings typically feature well-established companies with strong competitive positions, proven management teams, consistent earnings trajectories, and robust balance sheets—characteristics that define the quality factor in equity investing. This preference for fundamentally sound businesses reflects the wealth advisory mandate where clients prioritize the protection and reliable growth of existing capital over speculative return maximization. Sector diversification is a defining characteristic of the firm's portfolio construction. The Sector Allocation History across sequential 13F filings demonstrates meaningful exposure spanning technology, healthcare, financials, consumer discretionary, consumer staples, and industrials—a diversification discipline that reduces the portfolio's vulnerability to sector-specific dislocations while ensuring participation in broad economic growth. Within this diversified framework, the firm appears to maintain a measured quality growth tilt, with holdings in technology and healthcare sectors frequently reflecting conviction in companies positioned to benefit from secular innovation trends including digital transformation, cloud computing, healthcare innovation, and evolving consumer behavior. The quality growth dimension of the strategy is particularly notable. Rather than pursuing aggressive high-growth positions in speculative or early-stage companies, Elwood & Goetz appears to favor established growth companies that have demonstrated their ability to sustain above-average earnings growth without excessive balance sheet leverage or business model fragility. This GARP-adjacent approach—growth at a reasonable price with quality screens—represents a disciplined middle ground between pure growth investing and deep value strategies, seeking the compounding power of durable business franchises purchased at rational valuations. Portfolio turnover is low to moderate, reflecting a patient investment philosophy where positions are established with multi-year holding expectations and maintained as long as the underlying investment thesis remains intact. This measured approach to portfolio activity is consistent with the wealth advisory context, where tax efficiency represents a material component of total return for high-net-worth clients managing taxable portfolios. Each transaction decision carries tax consequences that must be weighed against the investment rationale, creating a natural discipline that favors holding quality positions through temporary volatility rather than engaging in frequent repositioning. The firm's Midwest roots and client demographic likely influence its investment perspective in subtle but important ways. Central Illinois wealth is often characterized by pragmatism, conservatism, and a long-term orientation—cultural attributes that may reinforce the firm's disciplined approach to portfolio construction and its resistance to speculative market trends. The concentration of Caterpillar-related wealth in the Peoria region may also create specific portfolio construction considerations around single-stock concentration management and diversification away from employer-specific exposure.

Elwood & Goetz Wealth Advisory Group, LLC presents the institutional profile of a well-established, principal-led Peoria, Illinois wealth advisory firm serving high-net-worth families with a quality growth, diversified investment approach. Co-founded by Todd Elwood and Nicholas Goetz, the firm combines the personalized attention and local market knowledge of a boutique Midwest practice with the investment discipline and regulatory rigor of an SEC-registered fiduciary. The firm's 13F filing record under CIK #0001752758 spans approximately five years, capturing a compressed but informationally dense market period that includes both significant drawdown events and strong recovery dynamics. The Annualized Return (CAGR) of a portfolio simulated from the firm's quarterly equity disclosures can be assessed through the platform's backtesting and portfolio simulation capabilities, providing insight into how the firm's quality growth methodology has compounded through the varied market regimes captured within its filing window. The Sharpe Ratio derived from historical replication is a particularly meaningful efficiency metric for evaluating the firm's approach. A quality growth strategy that delivers moderate but consistent returns with below-market volatility should produce an attractive Sharpe ratio—reflecting the risk-adjusted value of the quality premium and diversification discipline. Comparing this risk-adjusted outcome against both broad market indices and style-specific benchmarks provides a rigorous framework for assessing whether the firm's active security selection adds genuine value beyond systematic factor exposure. Analysis of Top 10 Holdings Concentration across the firm's filing history provides structural insight into the conviction architecture of the portfolio. Whether the top ten positions represent a relatively large or modest share of total disclosed equity value has direct implications for return attribution, idiosyncratic risk exposure, and the degree to which the portfolio's compounding behavior is driven by a concentrated set of high-conviction positions versus broadly distributed capital. The Downside Capture Ratio relative to broad equity benchmarks is the single most revealing metric for a wealth advisory firm whose primary mandate is capital preservation with measured growth. If the firm's quality growth approach and diversification framework successfully reduce participation in market declines relative to market advances, the downside capture ratio will demonstrate the asymmetric protective characteristics that define successful wealth management investing. The central diagnostic question for researchers and allocators evaluating Elwood & Goetz Wealth Advisory Group is this: In a Midwest wealth management market where client capital is frequently characterized by pragmatism, concentration from local industry exposure, and multigenerational preservation objectives, does the firm's quality growth approach demonstrate the kind of consistent, through-cycle compounding behavior and drawdown resilience that validates active advisory management for this client demographic—and how does the portfolio's risk-adjusted capital trajectory compare during the distinctly different market regimes captured in its filing history, from the pandemic recovery rally through the rate-shock correction and beyond?

Elwood & Goetz Wealth Advisory Group's risk profile reflects the conservative-constructive balance inherent in its quality growth, diversified portfolio construction. The firm's approach is designed to participate meaningfully in equity market advances while providing structural protection against the most severe drawdown scenarios through quality-oriented security selection and broad diversification. The Volatility Profile of a portfolio reconstructed from the firm's 13F filings would be expected to exhibit moderate characteristics, likely tracking near or modestly below broad equity market indices. The dampening effects of multi-sector diversification and the quality bias—which systematically excludes the most volatile, speculative, and leveraged segments of the equity market—contribute to a smoother capital trajectory than would be expected from more concentrated or style-extreme strategies. Quality stocks, by their nature, tend to exhibit lower downside volatility during market corrections, as their fundamental resilience provides a valuation floor that speculative growth stocks typically lack. The Max Drawdown Depth experienced during the firm's filing period captures its behavior through two distinct types of market stress. The March 2020 pandemic crash represented an acute, liquidity-driven shock that affected all equity categories simultaneously, while the 2022 interest rate tightening cycle created a more prolonged drawdown that disproportionately punished high-multiple growth stocks while partially sparing quality and value-oriented positions. The firm's quality growth orientation would be expected to have provided relative resilience during the 2022 environment, as companies with strong earnings and reasonable valuations were less vulnerable to the multiple compression that devastated speculative growth names. Concentration risk warrants examination at multiple levels. While sector diversification appears robust, the degree to which the portfolio's top holdings influence aggregate outcomes is critical for understanding true risk exposure. For a wealth advisory practice managing concentrated client relationships, the top-ten positions may represent a substantial share of total equity value, creating meaningful exposure to individual company events. Additionally, the potential for Caterpillar or other locally prominent stocks to feature prominently in client portfolios—given the firm's Peoria base—could introduce geographic and single-stock concentration dynamics that warrant specific monitoring. The quality growth investment style introduces specific regime risks. During periods of speculative market euphoria driven by momentum or narrative-driven themes—such as the meme stock phenomenon of 2021 or the narrow AI-driven mega-cap rally of 2023-2024—quality-disciplined portfolios may lag headline index returns, creating relative performance pressure. Conversely, during risk-off environments or periods of market rationalization, quality portfolios typically demonstrate defensive characteristics that produce favorable relative outcomes. The asymmetry of this pattern—moderate underperformance during speculative rallies offset by meaningful outperformance during corrections—is a structural feature of quality investing that must be evaluated across complete market cycles. Client-specific risk factors add complexity to the firm's risk management responsibilities. High-net-worth families often present concentrated positions from business sales, stock compensation, or inheritance that must be integrated into the advisory portfolio. Managing the diversification of these concentrated positions while considering tax implications, emotional attachment, and legacy considerations represents a dimension of risk management that extends well beyond traditional portfolio analytics.