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Analyst Tracker/Eric Serotta
MS

Eric Serotta

Morgan Stanley
Wall Street Analyst
★★★★☆
#748
on 13Foresight · ranked by our own returns
44%
Success Rate
-0.1%
Average Return
14 of 32 calls profitable · +27.0% vs benchmark
S&P 500 (SPY)
📈 Across the calls we could measure, roughly 44% of Eric Serotta's ratings turned a profit when each position was held for 1 year — averaging -0.1% per rating. These figures are computed by 13Foresight from historical prices, not supplied by the analyst.

Rating Distribution

36 Buy 20 Hold 5 Sell
Eric's Stock Coverage 11 ratings · 2026-09-20
Company Date Position Consensus ⓘ Price Target ⓘ 1-Yr Return vs S&P 500 ⓘ
BF.B
Brown-Forman B
 Sep 18, 2026 SELL Sell
+30.5% avg upside
22 analysts
$23.00
11.36% Downside
 -0.0% ·
CELH
Celsius Holdings
 Sep 17, 2026 BUY Strong Buy
+60.2% avg upside
24 analysts
$42.00
49.80% Upside
 -1.1% ·
TAP
Molson Coors
 Aug 11, 2026 HOLD Hold
+30.3% avg upside
27 analysts
$46.00
22.62% Upside
 -5.5% ·
PRMB
Primo Brands
 Aug 07, 2026 BUY Strong Buy
+27.6% avg upside
21 analysts
$29.00
41.38% Upside
 -12.5% ·
FRPT
Freshpet
 Aug 06, 2026 HOLD Strong Buy
+44.3% avg upside
22 analysts
$72.00
17.19% Upside
 -7.9% ·
MO
Altria Group
 Jul 31, 2026 HOLD Hold
-10.2% avg upside
24 analysts
$71.00
2.18% Upside
 +4.2% ·
COCO
Vita Coco Company
 Jul 28, 2026 HOLD Strong Buy
+39.3% avg upside
12 analysts
$68.00
21.78% Upside
 -19.8% ·
SAM
Boston Beer
 Jul 24, 2026 HOLD Hold
+22.2% avg upside
22 analysts
$190.00
10.77% Upside
 -5.5% ·
PM
Philip Morris
 Jul 23, 2026 BUY Strong Buy
-5.2% avg upside
23 analysts
$215.00
14.06% Upside
 -1.3% ·
CCEP
Coca-Cola Europacific Partners
 Aug 07, 2025 HOLD Buy
-11.1% avg upside
26 analysts
$96.31
3.49% Downside
 +19.3% ·
BUD
Anheuser-Busch Inbev Sa
 Sep 16, 2015 BUY Strong Buy
+8.2% avg upside
28 analysts
 — +11.1% ·
🔒 6 more ratings — with price targets, crowd consensus and our measured returns.
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Eric Serotta — Frequently Asked Questions
How accurate are Eric Serotta's stock ratings?
Based on the calls 13Foresight could measure, about 44% of Eric's ratings were profitable over a one-year hold, with an average return of +0.0% per rating, or -132.6% versus the S&P 500. We score every analyst the same way, from historical prices. Each return is measured in the stock's own trading currency, so for non-US listings the S&P 500 comparison leaves out currency moves.
How is Eric ranked on 13Foresight?
Eric Serotta is currently ranked #748 with a 4-star rating. Our rank blends hit rate, average return versus the market, and how many calls we have to judge — so a long, consistent record outweighs a few lucky picks. It is our own calculation, updated daily.
Which stocks does Eric cover?
Eric most recently has ratings on BF.B, CELH, TAP, PRMB, FRPT, MO, COCO, SAM, PM, CCEP, BUD. See the full coverage table above for positions, price targets and our measured returns.
Where can I see other analyst ratings?
Browse the full analyst leaderboard to compare Wall Street analysts ranked by their measured performance, success rate and average return.

Disclaimer: 13Foresight compiles analyst ratings and price targets from publicly available sources. Performance metrics, rankings and star ratings shown here are calculated independently by 13Foresight from historical market prices and may differ from figures published elsewhere. This information may be incomplete, delayed or inaccurate, is provided for research and informational purposes only, and is not investment advice. The underlying ratings and opinions are those of the respective analysts and their firms; 13Foresight accepts no liability for any decisions made based on this data.